Commercialism in School
Corporate America is running our schools For years now, we have been subject to commercials at home and on the Internet. For the most part, we just ignore them. All of the commercials and advertisements are nothing more than a minor annoyance. We see them so often we don't really even notice them anymore. We see advertisements for McDonalds and Holiday Inn on billboards as we drive to work. Advertisements dominate our Sunday newspapers. There are even ads on the clothes we wear and in the movies, we watch. The amount of money companies spend on advertising is increasing at mind-boggling rates. In 1998, US advertising topped $200 billion, a 24% increase from the $161.5 billion spent in 1990, and an 89% increase from $105.97 billion in 1980 (The Center for a New American Dream). The future shows no sign of this changing anytime soon. The goal of big business is to get you hooked as soon as possible, the younger the better. If one company can acquire product loyalty, it could mean upwards of $100,000 per person (The Center for a New American Dream). Product loyalty seems to be a good incentive to get people loyal as soon as possible. Kids are no longer just an entree to their parents. Marketers
Commercial's aired on Channel One range from clothes and shoes, beverages, and even movies. That is more than the viewers for the Super Bowl (The Center for a new American Dream). For donating all of this equipment free of charge, K-III ask the schools to have all students watch their daily news show. One company, K-III, even offers free TV's and VCR's. as well as by numerous individuals including Phyliss Schlaffy, Ralph Nader and others. Pat Ellis, Education director for Obligation, Inc. George Miller stated it best when he said, "Let's not pretend this is child's play. For a 30 second spot, advertisers pay between $185,000 and $200,000 (Study Says Commercialism Rampant in Public Schools).
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