Addition and Adverstising
Advertising in the cigarette market glamorizes smoking as attractive, sexy and romantic. The tobacco industry uses aggressive marketing campaigns to recruit new buyers that glamorize cigarettes, offer "light" alternatives, and empowerment through smoking. Jean Kilbourne, author and lecturer of Can't Buy My Love writes, "The tobacco industry is in the business of getting children addicted to nicotine. It has to get three thousand children to start smoking every day simply to replace those smokers who die or quit (in the United States alone). Why children? Because 90 percent of all smokers start before they are eighteen years old and 60 percent start before high school" (Ch.8,180-81). The tobacco industry has used advertising to replace the smokers who have quit smoking or who have died as a result of smoking. Two of the most preventive consumed products within the United States are alcohol and cigarettes. The tobacco industry aggressively advertises in magazines, newspapers and on billboards. Kilbourne writes, "it is difficult for children to take health warnings seriously when they are surrounded by billboards of cartoon characters smoking, when the hottest (and coo
13,300-01) Kilbourne points out that the advertising industry's has no concern about the young people who are affected, just as long as the sales and profits are high, "They all serve to distance us from our feelings and to deflect attention from that which might really make a difference in our lives" (Ch. lest) celebrities light up in films and television programs and concerts, when the magazines in their homes are filled with colourful ads for cigarettes" (Ch. The American Lung Association has been around for over 100 years of informing and working on ways of prevention in various areas of health care, the tobacco industry's advertising targets teenage girls: Tobacco advertising encourages young people to begin a lifelong addiction of smoking before they are old enough to fully understand its long -term health risk. Do you really think the tobacco companies are telling us the truth about their products? aware of our surrounding and what is actually in our children's needed in our lives; Thank God that they can not advertise anymore on the television anymore, we are moving in the right direction in stamping out smoking once and for . In conclusion, Kilbourne and Pollay and the American Lung Association, along with a host of others, are advocates for public awareness about the dangers of products and are trying to inform the public of needed information. Cigarettes offer a small, controllable sense of comfort while warding off a potentially dangerous outburst of emotion" (Ch. Example #1 is a Newport cigarette ad that shows a black man and black women; this ad is targeted to the African American populations. Example #2 is a Kools ad which is an oversized cigarette box overlooking a large city which is also geared toward the African Americans who smokers(see attachments). We are so consumered with the ideas that advertising is leading us to believe that we are looking through a window with shades on.
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Acceptance Essays
