Pizza Hut strategic plan
This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included. A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizza." It will be the largest pizza on the market, with double the cheese and double the toppings. We will target the X and Y Generations, which is the fastest growing segment in America. This segment has been successfully targeted before using the "extreme" angle. This segment is has been a segment that hasn't been targeted to the level that they should in this industry and we plan on changing that. !We have used past financial data to establish reasonable goals for the product and have set limits on promotional spending. We will be using a high/low pricing strategy, pricing this new pizza at $9.99. Our main sales promotions will be
This information on this segment of the market, gives Pizza Hut a window to offer a product that will attract these customers who not only have the money to spend on such things as pizza, but who have done so in the past. This commercial will be similar to the current Mountain Dew advertising campaign. In 1997, they marketed "The Edge," which had cheese and toppings all the way to the edge of the pizza. Also due to higher incomes, consumers have more disposable income, allowing them to eat out more often. One main way is to compare results to our objectives. However, this is a hard market to target since everyone is so different, but they all have one thing in common, there love for pizza. During the introduction stage of the product life cycle, Pizza Hut will try to establish a market for the product and persuade early adopters to buy. Customers can go to the nearest Pizza Hut, place an order, and either leave with the order or eat at the restaurant.
Common topics in this essay:
Pizza Hut,
Extreme Pizza,
Pizza Huts,
Mountain Dew,
Pizza Hut's,
pizza hut,
Restaurants Institutions,
Hut Domino's,
Situational Analysis,
Pizza Inn,
Generation Generation,
extreme pizza,
mountain dew,
fast food,
pizza hut's,
target market,
pizza chains,
market share,
segment market,
pricing strategy,
fast food industry,
pizza hut introduced,
high/low pricing strategy,
2000 december 2,
past pizza hut,
|
Acceptance Essays
