Live Strong
The newest trend in the United States is Live Strong bracelets. These yellow synthetic silicone rubber wristbands can be spotted on the wrists of people everywhere. Both men and women, young and old from all walks of life are wearing the bracelets. Even Olympians at this summer's games wore the yellow bracelets. The bracelets represent a tribute to Lance Armstrong for his record 6th straight Tour de France title, and his battle with cancer. The yellow bands purely started as a fund raising campaign, but turned into a national fad. The money made by Nike on the bracelets goes toward research for a cure for cancer. During this year's Tour de France, Nike sold out of the bracelets and put them on back order for the thousands who wanted to buy one. The goal of the fundrai
(Walker, 23)Demand is the amount of a good or service that buyers wish to purchase at various prices during a time period. The demand for this product has even reached E-bay, an online auction website, where the bracelets are selling for nine dollars. Since the supply is low the price of the bracelets sold on E-bay is higher than graph one. sing campaign was to provide a bracelet for everyone who wanted to support the cause. But the bracelets will remain at the same cost because it is a fundraiser to find a cure for cancer. As of right now the Live Strong bracelets are on back order, which means there is still a high demand for the product. The Livestrong bracelets will remain popular as long as the demand for the yellow bracelet is high. The Livestrong bracelets are sold on an international market place. The online seller is making nine hundred percent of the original asking price set by Nike. It shows that the supply was high and the demand was high. (E-Bay) The two graphs below show the supply and demand curves for Livestrong bracelets. Recently the demand for the product out grew the supply, therefore the supply of the product dropped. The Live Strong bracelets cost one dollar. The bracelets are sold internationally at local sporting good stores, online through e-commerce, and Nike outlets. The second graph shows the supply and demand curves from E-bay market, were the supplies are low and the demand is high.
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