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communication basics

"Communication remains God's great gift to humanity without which we cannot be truly human, reflecting God's image." (Caņaberal, 1993, 44) Freedom of speech is a right of individuals as they possess their own free will. Because of their free will, individuals have expressed their thoughts, desires, and aspirations through the mass media. Communicating freely with other affirms the dignity and worth of each and every member of society. Freedom of expression is essential in the attainment and advancement of knowledge. Communication brings forth various ideas and information. People today are better informed and more enlightened thanks to thriving press freedom and expanding mass media here and in many parts of the world. All points of view are represented in the "marketplace of ideas" and society benefits from debate about their worth. "Monkey see, monkey do" has become a well-known saying in today's society. In addition, this is how media influences society as it leaves a large! impact on the individuals. Media has been considered by Ciony C. Gonzales as "...the most dominant art form...." (1984, 9) as it has an innate power to engage and affect the total person. It leaves a compelling and lasting impact on both the conscious and


Because media has destroyed some values, it therefore should repair some of the damage by educating at the same time entertaining (Conde, 1992, 19). Therefore, media has contributed greatly in ways that both enlighten and enrich society, but in other ways have deteriorated and perplexed it. They work on the emotions and feelings of people rather than the intellect and will, creating a more significant impact on the youth (Reuter, 1984, n. "Injecting Values into the Entertainment Industry. Pornography has a negative moral implication that lead to sexually aggressive behavior that cause rape and other heinous sex-related acts (Carson-Arenas, 1999, n. It is not a surprise to learn, then, that media is the most powerful source of information, and nothing else in today's world influences public perception as heavily.

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