Revlon

             Legend has it that, jobless in New York City in the depths of the Depression, Charles Revson become a cosmetic salesman by the toss of a coin tails, he'd apply for a job selling household appliances; heads, he would answer an ad for a cosmetics salesman. It was heads, and in 1931 Revson began selling Elka nail polish to beauty salons. He painted his own nails with different colors so he would not need a color chart.
             Revson and his brother decided to start their own nail polish company. So with $300.000 they had saved and with nail polish supplier Charles Lachman, in 1992 they began Revlon (the "L" in the name came from Lachman). Revlon grew rapidly and by 1937 Revson was selling his nail polish in upscale department stores.
             Seeing nail polish as a fashion accessory, Revson introduced new colors twice a year, giving them, and the matching lipsticks introduced in 1940, names like Kissing Pink and Fifth Red. More opportunist than innovator, he let his competitors do the research and make mistakes, and then he would make a better version of the product, outpackging and outadvertising his rivals.
             Today the company sells its products in about 175 countries primarily through mass merchandisers, and supermarkets. It continuously refreshes its lines with new brands, from Age Defying for older women to ColorStay and EveryLash for the trend-conscious.
             The top players in Revlon today are Ron Perelman, a New York tabloid regular, who holds the title of Chairman, Jeffrey M. Nugent, Chief Executive Officer and Douglas Greeff, Chief Financial Officer. 'Rom Perelman's MacAndrews & Forbes Holdings controls 97% of Revlon's voting power'(Big Charts resources). Personally, RonParelman 83% of Revlon.
             Now that we know a little bit about the history of Revlon, let me go into the products that constitute this holdings company. Under the cosmetic industry Revlon is composed of such brand names as Revlon (ColorStay...

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Revlon . (1969, December 31). In MegaEssays.com. Retrieved 18:50, March 28, 2024, from https://www.megaessays.com/viewpaper/66633.html