In the Presidential campaign of 1960, John F. Kennedy broke through American complacency with a call to get America moving again. It had not occurred to most American citizens that their country was not meeting its challenges; indeed few thought about what those challenges were. Yet in his skillful presentation of facts and figures, overlaid with a "New Frontier" philosophy of vigor, direction, and adventure, Kennedy reached the people and slipped into office. He served his country not even three years.
             The New Frontier that was Kennedy's trademark was a summation of the Kennedy philosophy. It was the philosophy that stated that then was the time for Americans to stop thinking of themselves as single Americans first and a united peoples second, a time to come together for the good of the whole nation rather than personal gain. He believed his philosophy was a worthy successor to Franklin D. Roosevelt's New Deal in the late 1930's and early 1940's (Sorenson 167).
             Kennedy thought that the whole world would be watching to see how the United States would handle the issues that were arising in the world. Issues such as scientific discoveries, space exploration, and issues with equality towards all races were all raging at this time and Kennedy said it was time to step up and take on these issues with all of the unity and goodwill towards fellow man that we could muster. The President said that a New Frontier was upon us whether we were ready for it or not.
             Kennedy faced many hardships in his brief Presidency, mainly I believe because of his refusal to bend on issues that had an easy way out, but only at the expense of citizens and a country that he felt had been abused enough already. Kennedy was amazingly popular among people of minority and lower class stature, as these were the people he fought so hard for equality for.
             Kennedy also had a very hard time dealing with the big businesses of the day. It was no secret that th...