Sony, "Manufactures, markets and sells consumer and professional audio and video equipment, telecommunication products, computer and peripheral products, recording media and energy products, semiconductors and other electronic components." (sony.com)
             It is a very broad company that operates in many different business areas. The focus of this assessment is centered on the personal network solutions division of Sony.
             Personal Network Solutions Co. (PNSC)
              Handycam® and Digital Handycam Camcorders
              Digital Mavica® and Cyber-shot cameras
              Glasstron® audio/video eyeware
              Online photo service "Image StationSM"
              Memory Stick®digital media products
              VAIO® (Video Audio Integrated Operation) personal computers
              Trinitron® computer displays
              CLIÉ® handheld device
             Sony operates in five business units. The computer and digital media devices both fall under the same unit at Sony.
             Sony does have the benefit of many business strengths. The most notable of which is its business name.
             Sony products have a reputation for being "before their time" as far as the features many of them have. Many Sony products demand a premium price for being such a technological masterpiece. Sony has continued to use this premium price scale in its computer line as well. By doing so it prices itself out of the value or budget line that many consumers seek.
             Sony has a reputation for producing high quality electronic devices and has also developed a loyal customer base. Sony is able to gain customers from an early age with its video game systems PS One and PS 2. Sony could feed off of this and make these customers attracted for life.
             Sony products are always on the cutting edge of technology. Sony has always pushed the envelope on design and cannot stop if it hopes to remain an electronic powerhouse. ...