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Sony

Sony, "Manufactures, markets and sells consumer and professional audio and video equipment, telecommunication products, computer and peripheral products, recording media and energy products, semiconductors and other electronic components." (sony.com)It is a very broad company that operates in many different business areas. The focus of this assessment is centered on the personal network solutions division of Sony.Personal Network Solutions Co. (PNSC)  Handycamc and Digital Handycam Camcorders  Digital Mavicac and Cyber-shot cameras  Glasstronc audio/video eyeware  Online photo service "Image StationSM"  Memory Stickcdigital media products  VAIOc (Video Audio Integrated Operation) personal computers  Trinitronc computer displays Sony operates in five business units. The computer and digital media devices both fall under the same unit at Sony. Sony does have the benefit of many business strengths. The most notable of which is its business name. Sony products have a reputation for being "before their time" as far as the features many of them have. Many Sony products demand a


Computer design companies pay large prices for computers that are capable of running memory intensive design software. It is new to the field of personal computers. com, surprises, 1)"Every chance he gets, the 62-year-old Idei spreads the word about Sony's future as an Internet company: Everything from the venerable Walkman to the popular PlayStation game console will soon connect to the Web. This is definitely true at Sony with its biggest weakness being its inability to distribute its high end products as quickly as the market is demanding them. This decision would change the image of Sony computers from a feature packed, top of the line computer, to one resembling the mainstream computers. Sony has always pushed the envelope on design and cannot stop if it hopes to remain an electronic powerhouse. Even though there have been some management changes the desire to stay on top of broadband entertainment is still present at Sony. RecommendationSony is a world leader in the electronic business. It has been able to attain a premium in the various electronic areas that it has entered. With Sony's ever increasing line of video cameras and accessories, it is only logical for it to create a movie specific line of pc. It would also be possible for Sony to enter the business computer field of the market. Sony first started producing consumer pc's in the mid 90's. There is no way to gain a full understanding of how the Internet and access to it has changed the way computers are used and designed. Sony has used its past experience to set up a basis for operation in the computer business. Many of the alternatives are time based and could not be made immediately.

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Approximate Word count = 2208
Approximate Pages = 9 (250 words per page double spaced)

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