sony computers
Sony, "Manufactures, markets and sells consumer and professional audio and video equipment, telecommunication products, computer and peripheral products, recording media and energy products, semiconductors and other electronic components." (sony.com)It is a very broad company that operates in many different business areas. The focus of this assessment is centered on the personal network solutions division of Sony.Personal Network Solutions Co. (PNSC) Handycamc and Digital Handycam Camcorders Digital Mavicac and Cyber-shot cameras Glasstronc audio/video eyeware Online photo service "Image StationSM" Memory Stickcdigital media products VAIOc (Video Audio Integrated Operation) personal computers Trinitronc computer displays Sony operates in five business units. The computer and digital media devices both fall under the same unit at Sony. Sony does have the benefit of many business strengths. The most notable of which is its business name. Sony products have a reputation for being "before their time" as far as the features many of them have. Many Sony products demand a
Sony should also enter the market specific computer business with models available in three different fields: movie making, drafting, and gaming. Why could it not take what it has learned from this development and manufacture a gaming specific line of computers that was easily upgradeable as new computer technology becomes available?Along with the gaming pc, there are other areas that could benefit from specifically designed products. Sony is also entering an area of electronic business that they are not as familiar with. com, Slump at Sony, 1)With new technology always around the corner, Sony must continue its current plan of being a broadband company. Many believe that the new system by Microsoft will be the biggest direct competition in the video game field for Sony since it has entered the field. Sony products are always on the cutting edge of technology. Now it would like to do the same thing in the computer market. Sony is able to gain customers from an early age with its video game systems PS One and PS 2. With the opening of the VAIO Direct website, Sony gave its consumers the ability to customize computers to some extent. There is no way to gain a full understanding of how the Internet and access to it has changed the way computers are used and designed. Computer design companies pay large prices for computers that are capable of running memory intensive design software. Current Conditions and AlternativesSony's current market emphasis is based on offering a consumer driven product line with some business products available in various markets. As far as pricing goes, Sony has always received a premium for its products. Sony joined the major players in the computer business with the introduction of it's VAIO Direct website where consumers can purchase computers directly from the company. Sony products demand a premium price that business customers cannot afford to pay for.
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Acceptance Essays
