Ethics and Effectiveness with fear appeal in public service announcements
Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the consumer public. Questions have arisen regarding the reason for its use and its ethical boundaries. Playing on the emotions of the general consumer public through advertising is considered by many to be very unethical. Furthermore, the advertising industry has started a trend that involves playing on the emotions of the consumer, specifically the emotion of fear. Obviously, in an effort to try and sell a certain product, it would have to be considered at least somewhat unethical to use consumer emotion as a means to sell that product. However, there is another form of advertising that has noticed the effects of emotional appeal, and now it too has followed suit. This other branch is known as the "Public Service Announcement." Public Service Announcements, or PSAs are not for profit messages for the benefit of the gene!ral public. The purpose of individual PSAs can range from an anti-drug c
Negative and Positive Television Messages. au/nova Truman State University Library. Condoms are Seen an Heard in New HIV Prevention Campaign. MacInnis claim that emotions can be described in two-dimensional space. " This is an example similar to the seat belt PSA in that the wearing of condoms will save your life. In "Don't Be Afraid to Use Fear Appeals" from The Journal of Advertising Research, it says, "Sometimes a desirable practice, such as brushing your teeth, is associate with the avoidance of a negative consequence, such as cavities. au/nova Truman State University Library. Second, there is the degree of arousal of each of the previous emotions. ampaign to advising women to get mammograms to prevent further growth of breast cancer.
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