Home Depot

Competition: Foreign and Domestic 3

Emerging and Foreign Markets 13

A Brief History of the Major Player 17

What started out as a simple industry case analysis turned into an exhaustive report. Home Depot, the international leader in the do-it-yourself home improvement industry is second to none. No competitor either foreign or domestic can compete with its size, buying power or brand recognition.

Started in 1978 by two poor men, Home Depot now dominates its market in Canada, The United States and South America. It’s main competition in domestic markets is Lowe’s and they are only 1/3 the size of Home Depot. Bernie and Arthur went on to become the CEO and chairman respectively of the company.

Over the years, Home Depot has met with some adversity. Groups such as World Forrest Foundation and sites like www.homedepotsucks.com have dragged the good name that Bernie and Arthur have worked to build through the mud.

While Home Depot has many strengths, it also has many weaknesses as sh

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However, one of Home Depot's greatest strengths is its willingness to admit that it may not know everything about a particular market. This section makes up almost seventy percent of industries consumers. Do-It-Yourself Retailing set out to do just this.

European Competition:

Although Home Depot has been very successful in expanding in Canada and is beginning an effort to expand into South America, conversation with Mr. As a result, Home Depot shares lost 28% in one day.

· Building strong relationships with associates, customers, vendors and communities. Retailers that are considering the Puerto Rico market for the first time are often reluctant to make a commitment because local demographics are difficult to define. Apparently, these environmental associations are angry that Home Depot’s lumber is a potential hazard to the rainforests. Home Depot has mastered the technology of retailing large amounts of building supplies and thriving on a small margin. 13, “…that Lowe's expected to meet analysts' earnings expectations for the third quarter despite lower lumber prices. Most of the stores are stocked with products made in Latin America. The question then becomes why South America and not a more familiar country like Australia? This is because the market is good for the do-it-yourself home improvement industry. Both young and old, male and female, professional and non-professional fit into this market. They would also seem to be an attractive acquisition candidate should Home Depot decide to enter that market. This is probably due in part to the fact that previously its website had been down almost 60 percent of the time.

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Approximate Word count = 8029
Approximate Pages = 32 (250 words per page double spaced)

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