web advertising
Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet. The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate! as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium. 2) THE INTERNET: AN INTRODUCTION 2.1) Original development of the Internet What was originally created by the
This crude form of ad vertising can be likened to common junkmail found in a postbox among things of relevance such as personal mail and bills. Fundamentals of consumer behaviour and psychology should be understood by anybody attempting to u ndertake commercial Web site design (J. 7 above could provide in dications of responses to Web site design. It is obviously of critical importance that a marketer recognises these needs and develops syste ms for satisfying them, hence, interactive marketing on the Internet. As a result the Web has been trapped in a form of time warp, usable only as an information medium and not as a transaction medium. ' Onli!ne shopping Online shopping is an element of interactive marketing that has found itself under the spotlight since its recent inception. few organisations have the technical skills and financial resources to establish a nd manage a sophisticated private trading network. The modern consumer wants to know what product he is buying, what its detailed characteristics are, how he can expect it to perform, what alternatives he is faced with and why he should pay the offered price for it. Creating an Electrical Storefront Thousands of businesses have established a home page on the Internet which offer a wide variety of information such as: descriptions of the company and its products; a company catalogue describing product's features, availability and prices, company news, opportunities to speak with staff members and the ability to place an order before leaving the site.
Common topics in this essay:
Internationally Internet,
South Africa,
Marketing Joseph,
Introduction Companies,
South African,
Evaluate Performance,
FUTURE Scenario,
Internet Internet's,
ADVERTISING MEDIUM,
Design Web,
web site,
web advertising,
interactive marketing,
south africa,
20 april 1998,
mix vol,
april 1998,
vol 14,
communication 20,
rath 1997,
communication 20 april,
20 april,
mix vol 14,
matthee personal communication,
web site design,
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Acceptance Essays
