Introduction.
            
             The Tire Industry is a part of the Rubber and Plastics Industry, which is also a part of the Manufacturing sector. The present tire business is described as a "global" industry in which a few multinational enterprises increasingly dominate the world market. This is due to the newfound competitive pressures in the domestic markets pushing businesses to operate on a broader market. Because of Henry Ford and other car makers that made it possible for people to have the ability to drive their own car, rapid growth occurred for car parts. The rapid growth provided a new market for tires especially when new roads were being built and cities were expanding. Ultimately, there was a major birth of tire necessity for all carmakers and automobile suppliers.
             In order for the tire makers to comply with the new demand for their product, there was also the need for more raw materials. There are many kinds of raw materials that are used to make a tire that include pigments, chemicals, 30 different types of rubber, cord fabrics and oil. Besides the need for more materials, there was also the need to use the materials most efficiently. The main concern of the tire business was to be able to put a tire on everyone's car and not run out of any necessary materials like rubber. So for the mass production of tires to occur, there was the need to obtain more raw materials and better strategic ways.
             The tire industry is now operating at its all time high in quantity but also it is struggling to produce the quality needed. The industry is racking in the income but suffering with quality especially this year. Since the beginning weeks of August, claims began to surface and grow against Bridgestone/Firestone Corporation about a certain tire, which was mainly produced for the Ford Explorer. The claims brought against Bridgestone reported these certain ATX, ATXII, and Wilderness AT tires were faulty due to tread sepa...