Coca-Cola vs. Pepsi
Coca-Cola vs. Pepsi Co.: An International Battle The soft drink industry has been engulfed by an ongoing cola war stemming from a long-time battle between Coca-Cola and Pepsi Co. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of red tape they must cut before production can begin. This paper will examine the new markets and the roadblocks that have stopped these companies for so long. Established in 1886 and 1889, Coca-Cola and Pepsi Co., respectively, were among the first soft drinks invented and their popularity grew rapidly. By the 1930's, Coca-Cola appeared on over 20,000 walls, 160,000 billboards, 5 million soda fountain glasses and 400 million newspaper and magazine advertisements (Secret Formula p. 206). When the war (Second World) ended, the Coca-Cola Company had sixty-three overseas bottling plants in operation in venues as far-flung as Egypt, Iceland, Iran, West Africa and New Guinea (Secret Formula, p.265). Since then, international marketing has become more complex and the following will study the new territories and the advancements that the companies have made.
" The Economist, 29 January 1994: 67-8. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. 5 million cases versus Pepsi's sales of 26. org (National Soft Drink Association)Http://www. Pepsi owns 5 factories in Romania under a joint venture with Flora and Quadrant, which leases Pepsi the equipment and handles Pepsi's distribution. " The Economist, 29 January 1994: 67-8"A Red Line in the Sand. Both Coca-Cola and Pepsi are trying to have their colas available in as many locations in Eastern Europe as possible, and are recognizing the concepts which are becoming more important in marketing to these countries: color, product attractiveness, visibility, and display quality. product produced and sold in the region. Both trade their concentrate for Polish beer. Also, some Romanians drink Pepsi because, in the past, only top officials were allowed to drink it. Saudi Arabia is Pepsi's third largest foreign market, after Mexico and Canada (The Economist, p. "Pepsi, Coke think international for future growth.
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