PR and Advertising

             A successful advertisement must not only be attention grabbing by its graphic designs, it should also relates to the audiences and speaks to their needs. 'People in different stages of life have different needs¡ (Wells, 1989, pp97) for example younger audience might find magazines like FHM, ELLE or VOGUE more entertaining and informative because they contain more information on fashions and technologies. Older audience might find magazines like TIMES and READER¡S DIGEST more informative and interesting because they contain more information on knowledge and news. These differences are caused because people¡s life styles changed as they become more sophisticated and experiences. The following paragraphs will show a research result of how two different age groups of consumers react to a particular advertisement, the reason the advertisement was chosen, a hypothesis on what I think how those two groups will react to the chosen advertisement and then a conclusion of the finding!
             The chosen advertisement was selling a lip treatment that can increase the volume of the lips and smoothes wrinkles. It is a two pages black and white advertisement with an image of a young female model, the image of the female model is seductive and sexy. It is clear that the value expressed from this advertisement is being sexy and attractive to the opposite sex. The advertisement have said a lot about their product such as it is natural, contain no animal product, it is a Swedish product which is long-lasting and there are also toll free consumer hotlines numbers provided. The target audience for this advertisement is very limited because not every women think having fuller lips is more attractive and also not every women take impressing men as a big part of their lives. Anyhow, the main target audience this advertisement is focusing at will be young female consumers because at this age level they are most likely single and want to attract men by making them...

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PR and Advertising . (1969, December 31). In MegaEssays.com. Retrieved 05:09, March 28, 2024, from https://www.megaessays.com/viewpaper/68811.html