Marshall Museum of Art
Marshall Museum must figure out a way to reverse their deteriorating financial condition so that they can continue to provide an inviting setting for the appreciation of art.Marshall Museum of Art is located approximately six blocks from the museum's previous site and offers extensive parking availability and access through public transportation. This suggests that the museum is in a prime location, which does not inconvenience the museum's current members. Also, it is easily accessible by most of the public, regardless of age. Adults and students who do not drive can still get there with great ease and seniors ride public transportation for free, which makes it convenient for them as well.One of the museum's greatest strengths is that their new facility was publicly mandated. The citizens of Fannel County along with Jonathon Marshall, a major benefactor of the museum, provided the setting for the continued appreciation of art and its history.MMA saves a great deal due to its 475 volunteer workers who are in addition to the staff consisting of 185 employees. These volunteers
Marshall Museum could focus more attention to creating its image for the community. The benefits given to members could be increased so that members are more willing to renew their memberships. Visitor surveys had shown that 50% of nonmember visitors said that they would be willing to pay a $1 admission fee for viewing the permanent collection. Opportunities: - special events or exhibitions- additional membership categories Special events and exhibitions have proven very profitable for MMA. Of the above alternatives, I would recommend implementing the $1 admission fee for adults. The MMA engages in programming to create community involvement and lends performing space to local performing arts organizations. Given the limited expense budget for MMA, some of the above are not feasible alternatives. Among these are public programs such as adult tours, school tours, lectures, art films, and feature films. Improving member benefits, raising discounts in the profit centers, and charging an admission fee seemed to be the most efficient choices. A 10% reduction in personnel and administration costs was seen as a possibility. The museum does not forecast any more than $1. Threats: - availability of art - decline in appropriation - interest rates Marshall Museum of Art has limited space to provide their collections. For example, raising disc!ounts in their profit centers to 20% was suggested. There were numerous alternatives presented in this case for Marshall Museum of Art.
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Acceptance Essays
