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Fight club

The 1999 film Fight club, directed by David Fincher is challenging the advantages of consumerism and capitalism by using Edward Norton’s character as an example of someone who values money and materialistic possessions. The economic system of capitalism is driven by the goal of profit. The capitalist market is then run off of consumers who want the best materials; these wants of materials contributes to the division of classes in our society. Through using secondary texts regarding capitalism, consumerism, and class, I will show how they relate to Norton’s character in Fight Club and the society he is a part of.

Capitalism in the world today has many definitions. A respectable definition of capitalism by Thomson Nelson, Canada's leading educational internet sources, states capitalism is “an economic system characterized by private ownership of the means of production, from which personal profits can be derived through market competition and without government intervention.” According to “Capitalism, Class, and the Matrix of Domination,” written by Allan G. Johnson, “The basic goal of modern capitalism is to turn money into more money” (Johnson, 43). This quote by

. . .
For example, people want Macintosh i-Pods now instead of CD players because they are the newest, more enhanced, and stylistic form of portable music entertainment right now. The result of this is that companies realize our wants and try and produce new products as often as possible. This is what companies do in order to be successful.

This quote is saying that clothing is not the issue here because of society’s pressure to appear dressed right. “Consuming Passions,” written by Judith Williamson, says, “Mass production, this is, promotes stylistic change because with so many products being produced, a market must be created to consume all of them, and this means constantly consuming more. Norton works for a major car company as an accident assessor.

Watching the movie Fight Club for the first time, one would just enjoy the action and entertainment of it. In our society, capitalism produces the clothing that distinguishes class. Michael Harrington, in “Class in America” best explains this by saying “America has the best dressed poverty the world has ever known” (Mantsios, 516). The practice that these companies use do not depend upon what betters or causes damage to human life, but for profit which is the only thing that capitalist care about. Even though clothing is a factor to distinguish different classes, it is hard to make that distinction between the upper and lower classes because of the different designers that make the same looking dress shirts and dress pants. Because of the fashion that people need in order to appear clean cut and presumable, designing company’s that are cheep, such as Cherokee and Merona, are sold at Target for an affordable price. “Class in America,” by Gregory Mantsios,

“Clothing disguises much of the poverty in the United States, and this may explain, in part, its middle-class image.

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Approximate Word count = 1352
Approximate Pages = 5 (250 words per page double spaced)

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