The King of Pop: A Public Relations Perspective
There is something about famous people that fascinates the public. Although they are ordinary people who must eat and breathe as the next person, famous people are seen as very intriguing to most. Why was everyone so interested in the O.J. Simpson murder trial, the Clinton/Lewinsky scandal, or the birth of Madonna's baby? Everyday, people are accused of murder, cheating on their wives, or giving birth to a baby. What makes the lives of these people more appealing than those of everyday people? It is the abundance of mass-media outlets today and their intense competition for audiences that has vastly stimulated the natural instinct of humans to know about each other's lives (Ault 345). Because there is this natural public interest in a person's success or status, publicists use this to their advantage for commercial gain. Some public relations professionals specialize in image enhancement for high profile entertainment entities by offering services such as producing pres!s kits, press releases, and publicity for their clients. Michael Jackson is a prime example of an entertainer who is constantly in the public eye for his music, his humanitarianism, his love life, and his alleged illegal actions. From a public rela
The distortion of the truth bothers me. It seemed that everywhere he turned, Michael Jackson was the target for media scorn. Many fans, both young and old, find it hard to believe that someone of Jackson's character and who cares as much as he does for children could have done the wrong attributed to him by the media. Some critics believe that Michael uses the media attention to his advantage by organizing publicity stunts and contacting the press when he will be at certain events. It was not until January 1995 that the molestation charges were dropped as a result of a $20 million settlement. Jackson also faced a gender discrimination suit from the former VP of Jackson's MJJ Productions. The video was a parody on all of the controversy surrounding him from the rumors of the oxygen tent to the Elephant Man bones.
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Acceptance Essays
