There is something about famous people that fascinates the public. Although they are ordinary people who must eat and breathe as the next person, famous people are seen as very intriguing to most. Why was everyone so interested in the O.J. Simpson murder trial, the Clinton/Lewinsky scandal, or the birth of Madonna's baby? Everyday, people are accused of murder, cheating on their wives, or giving birth to a baby. What makes the lives of these people more appealing than those of everyday people? It is the abundance of mass-media outlets today and their intense competition for audiences that has vastly stimulated the natural instinct of humans to know about each other's lives (Ault 345). Because there is this natural public interest in a person's success or status, publicists use this to their advantage for commercial gain. Some public relations professionals specialize in image enhancement for high profile entertainment entities by offering services such as producing pres!
             s kits, press releases, and publicity for their clients.
             Michael Jackson is a prime example of an entertainer who is constantly in the public eye for his music, his humanitarianism, his love life, and his alleged illegal actions. From a public relations standpoint, someone with Michael's stature requires someone to protect him from the effects of negative publicity and produce positive publicity as well. Whenever there is a news report or tabloid article that accuses Michael of committing "the unthinkable", it is important that something is done to minimize harm done to his image. It is also imperative that his publicists move quickly and try to resolve any problems before they get out of hand and there is no hope for recovery.
             Born in August 1958 in Gary, Indiana, Michael Jackson has been a media magnet almost all his life. His public image has changed from being a cute kid star with lots of personality to a living...