cbc
Introduction In the words of Prime Minister R.W. Bennett Canadian Broadcasting could be "a great agency for the communication of matters of national concern and the diffusion of national thought and ideas." Does the CBC fulfil the mandate originally set forward by the Aird Commission? Does the CBC's current mandate reflect its original purpose? How has the CBC coped with the changes brought about by technology? Theses are questions that must be answered if the CBC is to preserve Canada's unique cultural environment from the ever growing threat of Americanization. It must make an honest and focused effort to meet the needs of all Canadians. The CBC has been a significant cultural force in Canada since the inception of the CBRC in the 1930's and continues to foster national unity today in the form of the CBC. If the CBC is going to continue to provide a Canadian voice, it must undergo serious change to meet the new challenges that technology has presented. Faced with satellite television that offers hundreds of chancels and the popularity of the Internet, Canadians have never had more foreign influences pr
It's success or failure cannot be reflected in an annual budget statement. Its purpose was to enquire into the broadcasting situation in Canada and advise to its future administration, management and control. The CBC was created, in part, to counter the influx of American media in Canada. The reason being that Canadian business needed a voice to counter the advertizing so prevalent on the American stations. Now, even more than in the 1930's Canada needs a strong, focused cultural voice to guide it into the new millennium, if the CBC is to be this force it must embrace the obvious success of CBC Radio and use this recipe to revamp CBC TV. What are the criteria for quality programming? This is another question that combines to plague the CBC. For more than six decades Canadians have been listening and more recently watching the same documentaries, social and political commentary and uniquely Canadian entertainment. The small broadcasters were either owned by large corporations or depended on advertising revenues for their survival. The private owners claimed that government ownership would make the broadcaster a political tool for the government but they were in favor of government regulation to ensure the quality in broadcasting. In the 70's, at the suggestion of the CRTC, CBC Radio went commercial free, however television is largely dependant on commercial revenue. The commission concluded that private broadcasters could not cope with the revenue shortages of a small, widely disbursed market. The commission made recommendations for educational programs for both adults and children as well as supervised religious and political broadcasts. The effect of this cannot be taken lightly. Since it has gone commercial-free, CBC Radio has been a resounding success. The second major problem created by the Aird Commission was the allowing of quality programming from other nations to be broadcast by the CBC.
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