Beer

             For a variety of reasons the stability of demand for the products in the beer market has been declining in recent years. The focus now for the major breweries as well as Great Western is the constant development of a stable demand base. Due to the regulation of prices in the Canadian market the competition is centered around product differentiation. We are moving towards making this our main focus, as it is very difficult to manage the operation while demand faces such wide fluctuations.
             Our company enjoyed initial success when we entered the Saskatchewan market. We believe it we will be able to experience this level of acceptance in two other markets within Western Canada. These two attractive markets are in Manitoba and in Alberta. The problem that we will face now is ensuring that we are able to create that new demand base in a similar fashion in these markets the way it was accomplished in our home market.
             A key problem that we have become aware of is the fact that when our planned expansion takes place our organizational structure may not be competent in handling a greater volume of business. Currently our organizational structure is perfect for our situation however if we intend to expand into two larger markets this structure will require change. This change will lead to almost certain growth within the company and it is crucial that we have prepared an organizational structure that will grow along with us.
             The Brewers Association of Canada has documented in their 1990 annual report that the sales of beer by Province are heightened between May and August. At the moment we are not taking advantage of the seasonal trends in the Canadian beer market. We believe if this trend is exploited through focusing our marketing on this time of year then we could increase our market share throughout the whole year.
             In the beer industry it is not uncommon that a product will realize great success during its inception in to th
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Beer. (1969, December 31). In MegaEssays.com. Retrieved 11:41, March 28, 2024, from https://www.megaessays.com/viewpaper/71048.html