Shopping comparison
In the twenty-first century, a lot of changes have been made to make it easier to shop. An example of this is the e-shopping of cars. To show an example I will evaluate two companies that started this trend of major product shopping: Volvo and Saturn. Although these two companies have a big price difference (since Volvo is considered a luxury automobile and Saturn and economic family car), they both want to serve their clients in the best way possible. I first noticed this kind of shopping on television when a commercial of Saturn was on air, showing how simple it is to buy a car. I, on the other hand, found that although Saturn's e-shopping site was easy to find via the search engine and media Television, it lacked in customer support and information. Volvo's e-shopping site was incredibly hard to find and could only be accessed with a password that you had to obtain from a dealer. After accessing the site, I noticed that all the information I needed was at my fingertips. All the information regarding the colors available, information on the engine, the power, and even how to make an appointment with a dealer for a
Those who think that there is a saving to be had when they shop via the internet are misled when it comes to buying a vehicle. It offered only a couple of pictures , some technical information of the car as well as a toll free number for those who would like to test-drive the car. Nevertheless, although more basic, the Saturn site was also well done but lacks some interactive qualities. Of the two sites evaluated, I believe that the Volvo site was the most user friendly and useful because of the information it provides, the live customer support and the 3-D viewing. When I questioned the Webmaster that created the site how many hits they record on the Volvo site, he replied that the number of clicks tripled when the e-shopping site was first introduced. The methods of payments are also the same via the internet when it comes to buying or leasing a car since purchases involving larges sums of money have to be dealt with in person. The design of the Volvo site was absolutely terrific. The cars are delivered directly to the client by a company representative. Saturn was completely different in comparison to Volvo. Cars purchased via the internet offer an advantage that car dealerships do not yet offer. Both these sites offered the visitor two purchase options. private test drive was readily available. The car may be purchased directly at the dealer's place of business or the salesperson could come to you and complete the purchase agreement. Although, I don't believe that this method will influence people to buy cars more spontaneously, I see this new venue as an excellent shopping tool.
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