Advertising
The music is blaring as you glance around the room in astonishment. You are a young man, a young single man for that matter. Since your options are open you decided to scour the room for the "perfect" women. As you cross the dance floor you glimpse over at the bar. A beautiful woman seizes your attention as you anxiously try to catch hers. She looks up, and of course the beer you are holding gives her incentive to apprehensively give you the eye, while seductively pouring her beer. You try to stay calm. You take a few deep breath to control you anticipation. However, your excitement drives you to pour too fast and beer spews all over the place. Coincidence? I think not. A sex symbol? Absolutely. This advertisement is an part of Coors, "It's All About the Beer" campaign, and it is referred to as "The Premature Pour." Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful force not only in the United States, but all over the world. For example, the average American is exposed to over 1,500 ads a day and will spend 1 1/2 years of his or her life watching TV-commercial
It is the driving force of the beauty and fashion industry. Indoctrination through identification is the main strategy Changes in advertising are, of course, changing as society changes. It is playing on his instinctive rather than intellectual view of the world. "As existential rebellion has become more or less official style of Information Age capitalism. In this form of presentation men appear honest and dominant, but avoid direct eye contact with the customer, which could be interpreted as aggressive. With sex appeal the second strongest appeal, it makes sense to use it to make a certain beer more attractive to males. On the opposite side, females are presented disembodied or as whole bodies. The ad cliche "Beer & Babes" is taking on new meaning in the $57 billion beer business. Sexual selection should not promote such a motivation. The exploitative way in which advertisements are used is "identification" with a normative self: "If you want to be like me" use this product. However, it is a gender linked appeal. Immediately, those same women join the men, sitting on their laps or hugging them. Presenting women as fragmented and disconnected body parts detracts from thinking about women as real people with their own intellect, feelings, dreams and desires. Their face is not an information carrier, yet are either smiling, canting, crouching or lying down.
Common topics in this essay:
Information Age,
Beer Babes,
TV-commercials Ads,
,
Coors Light,
Pour Advertisement,
It's Beer,
mass media,
makes sense beer,
sense beer,
makes sense,
sexual activity,
using product,
beautiful women,
sexual desire,
ads aimed,
intellectual view,
sex symbol,
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Acceptance Essays
