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Everyday we attempt to influence others through many different methods. We may speak in a certain tone or use certain "catch" phrases to manipulate people. Most of the time it isn't even a conscious action but it just happens naturally. Body language and gestures are also methods of controlling others. Possibly the most well-known manipulators are politicians. For politicians like George W. Bush and Al Gore propaganda techniques are studied as a science and can dictate the results of an election. From what they wear to how they speak, politicians' jobs rely on influencing a mass audience. In this essay several different strategies will be analyzed which are used by politicians, corporations, and governments. The information gathered from magazines, newspapers, and texts on propaganda will help explain these strategies. The mainstream media carry out their propaganda service on behalf of the corporate and political establishment in many ways: by choice of topics addressed, by their framing of issues, by their choice of sources of information, and by their use of language. Modern Propaganda, p. 137 From DeVille's Modern Propaganda, there are seven different categories of language discussed that are used to manipulat
The use of "snarl" words are crucial to politicians because they allow them to establish predetermined ideas of what is good or bad. These "purr" words are "family" and "future". Both Gore and Bush wore them to almost all of their debates. In addition, they can also be used to create feelings of anger and rejection. It is difficult to know who a politician truly is because they are constantly shifting their personality to fit their audience. Bush were to mention anything about "welfare" there would probably be a negative connection to it. Nixon's politics seemed to be the best fit for the general public and the debate was seen to be an example of how the race would end-up. Furthermore, there are less significant but just as powerful techniques used in the US. The last thing the public would like to see is a president that is dreary and not upbeat while discussing economic and social issues. Bush, as some sources suggest, keyed into this weakness of Gore's and focused on his own personality. In a Newsweek article from November 2000 an article outlined how Bush's personality would affect the overall outcome of the election. Techniques in language, physical appearance, and nationalistic propaganda are used to influence the way we think and act. An "extremist group" has an immediate negative connotation. Furthermore, certain "snarl" words can swing either way depending on who is saying them.
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Acceptance Essays
