Everyday we attempt to influence others through many different methods. We may speak in a certain tone or use certain “catch” phrases to manipulate people. Most of the time it isn’t even a conscious action but it just happens naturally. Body language and gestures are also methods of controlling others. Possibly the most well-known manipulators are politicians. For politicians like George W. Bush and Al Gore propaganda techniques are studied as a science and can dictate the results of an election. From what they wear to how they speak, politicians’ jobs rely on influencing a mass audience. In this essay several different strategies will be analyzed which are used by politicians, corporations, and governments. The information gathered from magazines, newspapers, and texts on propaganda will help explain these strategies.
The mainstream media carry out their propaganda service on behalf of the corporate and political establishment in many ways: by choice of topics addressed, by their framing of issues, by their choice of sources of information, and by their use of language. Modern Propaganda, p. 137
From DeVille’s Modern Propaganda, there are seven different categories of language discussed that are used to manipulat
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During almost all of Bush’s public speeches since he has (supposedly) become president he has worn a bright red tie. The last thing the public would like to see is a president that is dreary and not upbeat while discussing economic and social issues. All of these people have different backgrounds including race, wealth, social status, education, gender, and religion. An “extremist group” has an immediate negative connotation. Regardless, there are other reasons for wearing certain clothes. Techniques in language, physical appearance, and nationalistic propaganda are used to influence the way we think and act.
An example of how appearance can mean everything in a presidential race comes from the first televised debate – Nixon vs. Examples of “purr” words found in adverts of London’s The Financial Times April 11th issue are “success” and “security”. Bush, as some sources suggest, keyed into this weakness of Gore’s and focused on his own personality. “Snarl” words are those that create negative reactions. On the other hand, if Al Gore or any other Democrat were to mention “welfare” it would probably be positive with support. These types of words are read on headlines everyday – they are intentional. The use of “snarl” words are crucial to politicians because they allow them to establish predetermined ideas of what is good or bad. Bush there were specific character traits that each candidate revealed. “We’re going to go live to George “Dubbya’s” ranch house and see how he is taking the results of the race…” So embarrassing for Americans, not everyone lives in Texas and owns oil companies – he had to have felt like an idiot.
Approximate Word count =
1753
Approximate Pages =
7 (250 words per page double spaced)
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