Newspapers and Online Journali

The emergence of the Internet as a medium for mass communication in the mid 1990’s caught the majority of newspapers off guard. The area of print journalism was filled with an air of complacency and a feeling of comfort stemming from their position as the “only game in town.” When the reality of the information super-highway hit, many newspapers were flustered to find an avenue to keep up with the quick developing internet information network. (Moses, “Houston we have a Solution”)

Print journalism advertising revenues took the majority of the losses sustained by the publics interest in the Internet, more directly classified advertising of employment, automobile sales and real estate. A 1998 Newspaper Association of America Study found 19% of all recent homebuyers used the Internet as their main source of information. (Carlson, “Nibbling on Newspapers”)

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com have taken the biggest chunk out of newspaper-classified revenue and hence waged an unexpected battle with the publishers of newspapers around the world for the almighty advertising dollar. “Pure cotton is a pleasure all its own, hampered only by its need for care and feeding.

The web and online editions of newspapers vary mostly in their content availability. 8% are non-dailies offering full service and 8. (Robins, “Newspapers Get Real”)

It is a true fact that the emergence of the internet dented the revenue of print publications, however, the response of the newspaper industry to include online editions of their papers coupled with the research findings that most people still enjoy reading print editions, suggests the newspaper industry will sustain it’s life through the internet age as it did with advent of radio and television. (Case, “The Last Mass Medium”)

Web designers are an important part of today’s news organizations just as staff reporters. Designers provide the “look” of the site including graphics, links and overall format of sites. Both versions, print and online, have much to recommend them and rituals of their own,” Joan Silverman, “Virtual Ink”, The Christian Science Monitor, 27 Dec (2001) p11. Many local papers already offer a service that provides the day’s headlines via e-mail, but this new service would offer paid subscribers a full edition of the print version digitally delivered to their computer. Newspapers, armed with the knowledge that over 85% of adults look at a newspaper in the span of a week, broadened their horizons with online publications meant to satisfy the needs of the computer savvy or on the go reader. (Carlson, “nibbling”)

The newspaper industry has also responded to the Internet threat by joining the numerous other news sources in putting their information on the net via their very own online publications. 4% are national dailies offering limited service and subscription fees. (Meyer, “More Get Caught”)

The newspaper industry is also currently toiling with the idea of digital home delivery for a fee.

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