Electrolux
" Nothing sucks like Electrolux". Most people get very surprised and somewhat interested in what it means when they see or hear this commercial slogan. To continue, this is a part of the popular advertisement of the vacuum-cleaner. The idea of this promotion is to tell consumers that no other appliance of this matter has more power or is better in effect than Electrolux. Moreover, this is a truly eye-catching device and a good market strategy that works for the company and opens new doors to its agents. However, every consumer needs to know a little more about the product than just what is seen on TV to be sure that he or she really wants to purchase it. That is why a logical question arises in a person's mind: " Where and how to find out what the truth is". When one refers to the official company sources or web-sites, it can be clearly seen that this particular organization (Electrolux) is growing, developing, and expanding to the new international levels. First, a person gets impression that things are going great for the company and it has to mean that the basis for it's success is the quality vacuum-cleaners and other items produced by Electrolux. After analyzing the above data one starts thinking that Electrolux's advertising
The commercial tells that the Electrolux vacuum cleaners are supposed to be reliable, powerful and that the company has a long lasting record of quality and unquestionable service. To continue, such thinking is reasonable because it is based on a real ground, which is the company's success. To continue, it is crucial to know that if compared to others vacuum-cleaners, the Electrolux's brand is considerably less effective in performing it's major task - taking care of dust and dirt! Even more remarkable is the fact that it picks only about 60% of the dust, while others gather on average about 75% to 85% of dirt. People were buying Electrolux vacuum-cleaners and were using them for many years, but nobody ever thought about the maintenance costs. It is crucial to understand that the company tells its customers not the real information but the one that people want to hear, because the ultimate goal is to raise the sales. On the one hand, vacuum-cleaner was a costly appliance and it didn't really save people's time or money simply because a broom was faster, easier to carry, far less expensive and trouble-free in use. But it is our task as consumers to learn differentiating between words and facts. Who then actually does a good job and why does it happen? Well, the marketing and sales departments are the company's favorites and saviors. As we can see, the Electrolux was merely feeding the customers information they wanted to hear. As a result, within a few years, people thought their machines were worn out. Nevertheless, Electrolux is still a popular item in the stores and many are purchasing it in spite of everything.
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