Electrolux

But it is our task as consumers to learn differentiating between words and facts. Moreover, when referred to the official statistics, it is evident that the company spends ever-increasing amounts of money on promotion and persistently less cash on improving and rationalizing its vacuum-cleaners as well as developing new technologies. The true reason for the downfall of the “model 30” was not the unsanitary cloth bag, but the fact that no one ever changed, improved or at least tried to rationalize the exhaust filter. Advertising matters more than a good, quality product itself. Primarily, the many believed this model came to the decline because of the unsanitary cloth bag, which created many inconveniences and troubles. Dirt became an interesting challenge for the enterprising retailer. But the core problem was not solved even after the company offered paper bag as an alternative to the cloth bag. As a result, within a few years, people thought their machines were worn out. As a result, the advertising agents came up with a slogan: “ See no dirt, feel no dirt, breathe no dirt!” The goal was to convince women to expect the higher, safer, more desirable and better health standards in the whole family as a consequence of employing Electrolux hoovers. And, as a result, the tricky message is as follows:“ You like the power; we’ll give you one. People were buying Electrolux vacuum-cleaners and were using them for many years, but nobody ever thought about the maintenance costs. Nevertheless, Electrolux is still a popular item in the stores and many are purchasing it in spite of everything. It is crucial to understand that the company tells its customers not the real information but the one that people want to hear, because the ultimate goal is to raise the sales.

It is amazing how a good strategy and a thoughtful promotion are critical to achieving success in a modern business world.