rubbermaid
Rubbermaid?s earliest seeds took root in an old piano factory in Ohio and at the kitchen table in New England. On April 30, 1920 nine individuals rented a building in Wooster, Ohio, known as the 'Piano Factory.' Their product? Sunshine Brand Toy Balloons. They called their venture The Wooster Rubber Company.In 1927, the company was bought as an investment by Horatio B. Ebert and Errett M. Grable, both of whom were executives of the Wear-Ever Division of the Aluminum Company of America. Ebert and Grable retained the services of Clyde C. Gault, one of the original founders.Meanwhile, James R. Caldwell, a rubber chemist, an analyst, and vice president of the Seamless Rubber Company in New Haven, Connecticut, had become fascinated with novel dyes that could transform plain rubber into dazzling colors. Caldwell and his wife would sit at their kitchen table dreaming up functional kitchen and bath objects in bright hues. In 1933, a patent was issued f
Trying to develop such a deceptively simple product involved overcoming huge technical challenges. The Wooster Rubber Company introduced its first all-plastic product - a polyethylene dishpan in three versions - at the 1955 Housewares Show. In 1955, Rubbermaid?s annual report listed, among other products, pet feeding dishes, plate storage racks, kneeling pads, mats for various uses throughout the home (as door, sink, drain board, bath, and shower mats), coasters, soap dishes, and even cleaning solutions for rubber. New processes of continuous rubber mixing and molding were introduced, enabling the company to transform rubber more readily into product. By 1938, net sales had reached $204,000. In the 1950?s, the company also learned that hotel managers wanted a safety bath mat with suction cups on the bottom, to replace mats with little concave areas on the underside. When the meager 10- foot-by-16-foot shipping dock was filled with cartons for delivery, it was considered a pretty good day at the factory. Rubbermaid today can boast that it is one of the most diverse injection-molding and blow-molding companies in the world. The move gave rise to many changes, reflecting tremendous growth. This commitment to cutting-edge technology is paramount to keeping Rubbermaid at the forefront of product creation. Within 10 years, the product innovation for which Rubbermaid is renowned was clearly evident. Caldwell joined the Wooster Rubber Company and soon toy balloons and novelties were replaced by new rubber housewares products. Under Caldwell?s leadership as president and general manager until 1958, Rubbermaid?s most fundamental and enduring corporate credo was developed: 'A firm insistence on product quality, creation of new products, national advertising, and fair treatment of consumers, suppliers, business customers, and company associates. By the late 1950?s, the line had expanded dramatically to include items such as baby baths, cutlery trays, buckets, and tissue dispensers.
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