amazon vs. Barnes

The race to soak up as much of the market as possible has been highly intensified by the process of eCommerce. Some companies choose to base their entire operations on the Internet, for example, Amazon.com. On the other hand there are already brick and mortar storefronts that also wish to deal business on the Internet, for example, Barnes & Noble. These two companies run on a completely different structure and business model, but have one thing in common; they sell books (and much more, but I will only concentrate on the book aspect of operations). Amazon.com had the head start in the eCommerce division, but Barnes & Noble had been in operation for almost a century.

In 1994 Jeff Bezos in his garage in Seattle, Washington founded Amazon.com. To this day, it continues to run as a virtual organization having not one physical storefront. This is how they keep their overhead and inventory costs down, that leads to savings for the consumer. With a total of 7600 employees, Amazon.com was first to successfully conduct operations on the Internet. Also, they were the first enterprise to sell traditional consumer goods online which opened the eyes to other industries wi

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com has relied extremely heavily on information systems to keep track of books, manage suppliers, distribution centers, and keeping track of consumer information. com has setup banners on other websites and if they track a sale that was made from that banner, they would give that site 15% of that sale. Their traditional competitors would be businesses that operate on the Internet as well as traditional brick and mortar companies. com, B&N have a back up, which is their traditional stores. B&N operates more than a 1000 stores and has 27,000 employees. As soon as a purchase has been made their systems would locate that book closest to the purchaser and proceed to ship. Their information systems do not seem to be as elaborate and complex as Amazon. Any business that operates through the Internet relies heavily on the Internet; it is their means of reaching their target market. Competition on the net these days is extremely high. Even though they seem to be the underdogs, they aren’t going to be so in a while. There are new market entrants constantly in this field.

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Approximate Word count = 1208
Approximate Pages = 5 (250 words per page double spaced)

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