Advtertising SUV
This advertisement is used to show that this SUV is a rugged, all terrain vehicle. The landscape shown is harsh and unforgiving. The advertisement hopes to show the reader that with this vehicle, he will be able to go anywhere and do anything no matter what the obstacle. The advertisement offers the reader something not possible in everyday life: complete freedom from rules or boundaries. The rocks that the SUV is traveling over are difficult to say the least, but for most vehicles, they would be impossible to traverse. The picture is taken at an angle, so the SUV appears the be tilted on its side, causing the death-defying effect to be ever increased. The ligh
Red is the dominant color of the scene. The advertisement shows no words on the picture, but the logo of "Toyota" is plainly seen in the top left corner. Even in the uncivilized mountains, the SUV remains sophisticated and luxurious. " The apparent ruggedness of the advertisement is not quite what is seems, though. I doubt they would put enough thought into it to see the link as being completely unnatural and contradictory. Does the link between the SUV and the rocks seem natural? Most people who would buy this vehicle will never take it off road, let alone into a dangerous mountain landscape. The car is shiny and new, something I doubt it would be after traversing over the mountains in the background. While the landscape is hellish and forbidding, the SUV appears to have conquered it unscathed, suggesting that the passenger has also survived with little harm. The lighting below the vehicle appears to come from a setting sun. This is a technique of association that the advertisers use so that the reader will associate the raw rugged power with the brand name. This makes the SUV appear luxurious even in the face of danger. The advertisement appears to say "The SUV has conquered the terrible landscape and is now triumphant over nature and its obstacles. ting effects are also very important to this advertisement. This red theme gives an almost hellish feel to the advertisement. This is the first thing that the reader sees when looking at the picture.
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Acceptance Essays
