Business Plan

. . .
Although the business is conveniently located in the college, its clientele generally tends to be limited to those who actually attend the school. 25 in gross profits with a profit margin of . Secondly, because the store is owned administratively as opposed to privately, profit levels are not the greatest concern of the business. However, the store's primary objective is to provide the third year business students with hands on experience at running a business operation. Other secondary target markets include the teachers at school as well as the non﷓teaching staff such as administrative employees, janitors, and cafeteria workers. The total number of employees is 10 including 7 business students and 3 paid workers, whom are students attending Heritage College as well.

Marketing Strategy

Marketing is the performance of those activities that seek to accomplish an organization's objectives by anticipating customer's needs and directing a flow of goods and services from producer to consumer. In that respect, it appears to have a relatively small market share from that perspective. The Stationery Stop is categorized as a convenience goods store specializing in academically related products.

Performance Level:

The Stationery Stop has generated sales of $16020 in 2000 and generated sales of $11425 in 1999 and $11319 the year before that. The marketing concept is viewed in terms of a long﷓term approach that is profit oriented as opposed to sales oriented.

Common topics in this essay:
Stationery Stop, Heritage College, Strategy Marketing, Production Level, stationery stop, Stationery Stop's, Size Located, heritage college, business students, market share, stationery stop generated, target market, facilities provided, marketing concept, generated sales, concern business, entire market,

Approximate Word count = 609
Approximate Pages = 2 (250 words per page double spaced)

Already a member? Click here