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Dell Computer Corporation

The computer industry has become one of the most competitive industries in the world. With technology growing at amazing paces, many of the computer companies have fallen behind and even out of the industry since the development of the computer. Only the strongest companies have been able to be profitable and efficient. Dell Computer Corporation is one of the few corporations to be able to remain at the top of the market.

Dell was founded in May of 1984 and is now the world’s number one computer systems company. Its founder, Michael Dell, has been the chief executive officer for the longest term ever in the computer industry, and is arguably the most successful of all. It is this continuous level of superior management that has helped Dell to be advantageous. Another contributor to Dell’s success is its simple concept to distribute computer systems directly to its customers, therefore better realizing their wants and needs. Its headquarters are located in Austin, Texas but Dell distributes products and services worldwide, mainly though the power of the Internet. Dell launched its Internet site, www.dell.com, in 1994 and began selling its products through it in 1996. In 1997, it became the first company to record $1 millio

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com) in millions

Gross margin shows a steady upward trend as Dell’s profitability increases. However, if a company is too liquid it means that it is not using the proper investment techniques. We have calculated beta using the Excel spreadsheet, however, due the unit inconsistency, we decided to go with the value found at MSN. Current ratio is current assets divided by current liabilities. This is an example of “The Overreaction Theory”. It is not as common, but is a better measure of liquidity because it does not account for any inventory of assets. This means that there were enough buyers and sellers of the stock to keep it at a level price.

Approximate Word count = 2127
Approximate Pages = 9 (250 words per page double spaced)

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