Communication in Business
With a powerful bricks and mortar foundation composed of over 400 retail stores throughout the U.S., Best Buy offers great products at great prices - off-line. The largest volume specialty retailer of consumer electronics, personal computers, entertainment software and appliances, Best Buy Co., Inc. (NYSE:BBY) is headquartered in Eden Prairie, Minnesota. Best Buy currently operates retail stores in 41 states and is on track to have more than 550 stores nationwide by 2004. Best Buy brings customers an extensive selection of affordable, easy-to-use technology and entertainment products that improve their time in a fun, informative and no-pressure shopping environment, while maximizing the company's profitability and offering shareholder value. This is the description of one of the largest retail stores known as Best Buy. I was personally employed in one of their stores for over two years. In that time while working I was able to analyze the communications that took place. The managers, employees, customers, products, and the standard operating plan were all key factors in the communication that took place. The management structure is what holds the employees together. A tall
In light of this aspect I have had to talk to managers myself to let them hear my ideas, and when I was a technician I was always in communication with managers. The management is most likely that as other retail stores; most definitely it is a working method considering the growth of Best Buy. The products sell themselves, not a majority of the salesmen. That is the sales manager job basically, to make sure service plans are being sold or he will be finding another job elsewhere. The Best Buy corporate level is interested in hearing the customers' ideas and opinions and effectively uses this as part of store arrangement and sales communication. This would be the corporate level, where all of the Best Buy general managers report to. (NYSE: BBY) is the number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances in the U. Videos from district offices are sent to every Best Buy store to inform of new news and upcoming events. The Company reaches consumers through more than 1,700 retail stores nationwide, in Puerto Rico and in the U. The bait and switch is basically putting a cheap item in the sales ad, most stores only get about one to three of these, and then the salesmen are told by managers to offer different units. How else better would it be to communicate to customers than to make your customer reach larger? Not only the benefits of adding more items in each store such as DVD players and others available, employees receive benefits such as employee discounts in other Best Buy related stores.
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