Communication in Business

             With a powerful bricks and mortar foundation composed of over 400 retail stores throughout the U.S., Best Buy offers great products at great prices – off-line. The largest volume specialty retailer of consumer electronics, personal computers, entertainment software and appliances, Best Buy Co., Inc. (NYSE:BBY) is headquartered in Eden Prairie, Minnesota. Best Buy currently operates retail stores in 41 states and is on track to have more than 550 stores nationwide by 2004.
             Best Buy brings customers an extensive selection of affordable, easy-to-use technology and entertainment products that improve their time in a fun, informative and no-pressure shopping environment, while maximizing the company's profitability and offering shareholder value.
             This is the description of one of the largest retail stores known as Best Buy. I was personally employed in one of their stores for over two years. In that time while working I was able to analyze the communications that took place. The managers, employees, customers, products, and the standard operating plan were all key factors in the communication that took place.
             The management structure is what holds the employees together. A tall organization takes hold. You can see how the company is organized on page X. The managers mainly communicate to each other but the lower managers respond to the general manager. From there the distribution of power works its way down the table. What is not shown in the table is the additional level of power above the general manager. This would be the corporate level, where all of the Best Buy general managers report to. The management is most likely that as other retail stores; most definitely it is a working method considering the growth of Best Buy. Managers hold an interesting job in these stores; I have noticed that over time most managers move from store to store by command of the district offices. I would assume that this is b...

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