Absolut Paper
Advertising is a very old industry but it turned into its modern form in the beginning of the 20th century. With the development of corporations and firms that were able to afford more expensive advertising campaigns advertising industry has became a mass media that could shape public opinion on any matter.Nowadays advertising is playing a very important role in our lives. It is responsible for "inducting a culture into urbanism, for selling New deal and World War II patriotism, for inventing TV and opinion research, for entertaining us during the '60s and 70's and winking at us during the 80's and 90's" (Rothenberg, 2). We are bombarded with a million messages every day. Television, magazines, billboards, radio, internet carry tremendous amount of advertising that affect us in one or another way. Advertising professionals call 20th century the Advertising century. During last sixty years there were produced wonderfully clever and witty advertising campaigns that changed our perception of the advertising as a whole, as well as our perception of advertised product. One of such advertising campaigns is Absolut Vodka. It has been going on now for eighteen years, since 1981. "However, Absolut advertising is ce
There is a secret in this ad as well. Advertisers were afraid that the public will not understand this tag but people welcomed this ad with enthusiasm. The background is dark except the spotlight behind the bottle. It is not even very visible from the first sight. It changed the meaning of advertising, showed that advertising could be spiritually and art oriented, not only sold the product but enlighten people and brought them knowledge of the world. The mouse hole is shaped in the form of the bottle. The ad features movie set from behind. It looks like the ad from the early period of the campaign: symmetrical lay out, few elements of the design, color scheme. By this ad advertisers made fun of a "hidden secret" theory by writing "Absolut vodka" on the ice cubs. The background is dark, as usual, with the soft spotlight behind the glass. The idea for the tag was taken from Clement Clarke Moore's poem "A visit from St. Advertisers searched for new ways to present the now famous bottle. , into the central park in New York, into the San Francisco's fog and Chicago's wind. However, this time artists used more colors then just black, white and blue.
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War II,
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Acceptance Essays
