Advertising Effectiveness Essa
Like death and taxes, advertising has always been an inescapable part of western life. Producing everything from the Energizer Bunny to the Green Giant, advertising is the ultimate tool that corporations use to communicate to consumers through television, radio, newspapers, billboards, and every other place imaginable. Corporations benefit from advertising through increased sales. The effects of advertising have appreciably increased the quality of life of consumers. Finally, the communication potential of advertising has made it essential to the function and well-being of today's market. Advertising is an effective function of the economy that is an asset to both corporations and consumers. Corporations have made every effort to submerge consumers in their advertising since the beginning of time. They money that corporations are willing to spend delivering ads has doubled since 1976, and continues to grow by over 50% every ten years. In the United States, $162 billion was spent - or $623 for every person in the country - on advertising in just one year. Corporations and businesses are willing to devote such an enormous investment of money simply due to the fact that if done properly, advertising will more than pay for itself
Advertising helps consumers buy by offering reasons for buying, such as why that product is bigger, better and less expensive than the next. On a demand graph, effective advertising will shift to the right a demand curve, indicating that more items can be sold without increasing or decreasing the price. Advertising also benefits consumers in many other ways indirectly. In the cream cheese manufacturer's market, the brand "Philly Cream Cheese" can be known by its ads to be light, heavenly, and superior, while the "No-Name" brand of cream cheese has no image, brand or association at all, making it seem less attractive to consumers. As a device for increasing sales, building consumer confidence and attaining market share, advertising is an invaluable tool to corporations. Advertising gives consumers a choice of products. While it is the corporations and suppliers that create and swamp all forms of media with advertisements, it is their target audience, the consumers that are most affected by advertising. Suppliers will make every effort to improve their product so that when it is communicated to the pubic in the form of advertising, it will appear to be a better product that that of its competitor. Advertising has the potential of increasing economic activity and even inflation in minute ways. Since misleading advertising is illegal, most advertisements can be a real help in helping consumers to buy a product. The free market system attempts to satisfy consumer needs, but assumes that consumers will always know what they want and will spend money accordingly. It lets the consumers know that such a product is available. Another benefit to advertising in the increase in competition it creates. While it is the intention of the corporations to inject their persuasive arguments promoting their product into consumers, it is likewise the intention of consumers to buy products and spend the money they have. In 1995, Canada enacted sweeping legislations that drastically restricted the tobacco industry's ability to advertise.
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