Mastering Public Opinion
How much of what a person sees and hears, on any given day, can be qualified as clear and truthful information? If persuasion, as an idea, has a purpose then who gets to be the target? Is every advertising campaign, political message or military campaign we come across, propaganda? Little is known about this concept yet it has governed our emotions, our fears and our joys since the beginnings of the first dominating nations. Let us examine the mechanism that drives public support and which makes a whole country to stand in solidarity with its government.Propaganda implies the dissemination of ideas and information for the purpose of inducing or intensifying specific attitudes and actions. The word 'propaganda' comes from the Latin verb propagare, 'to propagate'. Originally, 'propagate' meant to 'reproduce' or 'to spread'. It came to mean also 'to transmit' and 'to spread form person to person'. Every since people began to live together, they have tried to influence one another. In early Babylonian, Egyptian and Roman times, priests played on popular superstitions to keep themselves in power. Ramses II, the Egyptian pharaoh, filled the walls of his temples with victorious war scenes to emphasise his
Another approach is 'plain folks' and this is where the candidate or cause is identified with common people. An interesting example of propaganda is 'fear'. Also, in South and Central America the guerilla forces use weapons and classic propaganda methods to revive the image of Che Guevara, former communist Cuban leader. In both situations, cartoons and different kinds of art were used with propagandist intentions. This time there was an imposed fascism that was very much like the communist one. Looking at past examples it is obvious that communist propaganda nowadays functions with better results in isolated countries like Cuba and North Korea. In Germany, Mein Kampf became the equivalent of the Bible and overall, Nazism developed into a form of organised religion. The more basic methods of dissemination are audio media (radio, loudspeakers) and visual media (newspapers, cartoons). Weapons that had just destroyed such vehicles during fighting fortified the Coalition's persuasiveness. Regarding the techniques used in the dissemination of propaganda, the list is almost endless yet the following are most important. Artists used this niche in the market to paint numerous pictures and posters that aroused the public. Being nothing more than products of a propaganda machine, the German people automatically became genuine disciplined soldiers. A significant aspect of public influence is the notion of psychological warfare. Good speakers have and still use their charisma and worldly intelligence to advertise.
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