Marketing and retailing is becoming a more and more complicated process with the evolution of consumer groups, and by applying demographics to this process, has helped marketers and retailers become more efficient. Demographic information and analysis have become essential to identifying, locating, and understanding the diverse consumer groups that form markets for goods and services. Demographic data is necessary to link products and services to consumer needs, and that is why applying demographics to marketing has become such an important process. Applied demographers not only track population shifts, but they also provide marketers with insights into how those shifts may shape consumer choices. For example, with the growing number of dual-income houses, marketers know they must distinguish segments that are primarily "time-sensitive" from the traditionally "price-sensitive" segments. (Lazer 104) This demographic shift tends to lean more towards convenience, which means that consumers want to purchase all the things they need all in one store, at hours of their choice, and more importantly quickly. Demographic trends and information is critical to helping marketers make the correct decisions and it is the demographic information that helps marketers and retailers get people the goods and services they need.
             Marketing is a very important aspect of the business process in ever area of the world, but in a place like New York City with its large consumer population, it may be considered even more important. An important part of marketing is recognizing the age structure of a population and once you recognize that, then the proper marketing techniques can be used. When examining a large city like New York with all ages of people, you can market goods and services to any age and have success, but it helps to know the demographics to have optimal marketing success. In New York City there are 1,061,554 ...