Marketing and Sociology
Marketing and retailing is becoming a more and more complicated process with the evolution of consumer groups, and by applying demographics to this process, has helped marketers and retailers become more efficient. Demographic information and analysis have become essential to identifying, locating, and understanding the diverse consumer groups that form markets for goods and services. Demographic data is necessary to link products and services to consumer needs, and that is why applying demographics to marketing has become such an important process. Applied demographers not only track population shifts, but they also provide marketers with insights into how those shifts may shape consumer choices. For example, with the growing number of dual-income houses, marketers know they must distinguish segments that are primarily "time-sensitive" from the traditionally "price-sensitive" segments. (Lazer 104) This demographic shift tends to lean more towards convenience, which means that consumers want to purchase all the things they need all in one store, at hours of their choice, and more importantly quickly. Demographic trends and information is critical to helping marketers make the correct decisions and it is the demographic inf
A business like that wouldn't waste money marketing to a county upstate that may only have 5 births per 1000 women when it can market goods to place like New York City that has the larger infant population and therefore optimize sales and profits (Murdock and Ellis 197). When examining a large city like New York with all ages of people, you can market goods and services to any age and have success, but it helps to know the demographics to have optimal marketing success. From ages 60 to 85, there are 719,242 females compared to 470,593 males and these figures may have a significant impact for marketers (www. Almost all demographic characteristics can be applied to the marketing process and each one can help in specific manner depending on the good or service being marketed. Places like New York City are perfect examples of how a diverse demography can alter marketing techniques and how important demography has become in the business process. In relation to using the birth rate figures to help a business set up a marketing strategy, the death rates can be used in the same manner. Marketing is becoming a very complicated process with advances in technology and that includes the more efficient methods for obtaining demographic statistics, and this can only help businesses make the correct decisions when it comes to marketing. The majority of marketing that takes place there is targeted to this age group and that could be why so many people in the 20-34 year old age group flock to live in New York City. The large female population for this age group means that they will be specifically targeted more then males when products are being marketed towards this age group (Lazer 83).
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Acceptance Essays
