Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling, how it’ll help them, and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavor, nutrients and variety. Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers’ fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company’s main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables.
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It is necessary to find out how many similar business and/or products there are in the area surrounding you, and what will really distinguish you from the rest. The only real opportunity I can see is that there are no other juice bars in the area. There are also numerous smaller mom and pop chains of juice bars serving blended drinks, as well as health food cafes throughout the United States that operate in both strip malls, street locations, and specialty locations within airports, hospitals, office complexes and shopping malls. To be successful, you have to introduce fresh and new ideas to stay ahead of the game, otherwise you will be left in the dust in a cruel and truly competitive market place for health food. The company must also ask themselves if everyone will succumb to the health craze, or if they will be directed toward coffee shops. One barrier to entry could be the demographic area in which u decide operate.
The environmental force which is most critical for Jamba Juice is location. There is already a mom and pop type coffee house called the Sugar Shack which seems to have found its place in that market. The college student is an ever transient demo since they are only here for about 4 years.
In conclusion, the Jamba Juice case proved to be a interesting one at that, from the ideas behind the company to the introduction into the market place and the reaction to its health driven menu of products. Recommended solutions would
be to conduct marketing research to find out if this is something people around campus and the surrounding area would want. The people who live around the school would be considered the main customer base.
Also, a juice bar is a trend-based business, so one should consider whether or not a college area is a trend-setting environment. With advent of more competition a good product is only as good as the educated consumer who is going to purchase it.
Between trying to make itself known, a business has to battle with a player in the field that has already established itself.
Approximate Word count =
1351
Approximate Pages =
5 (250 words per page double spaced)
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