Sometimes I wonder how it would be to live without being able to see? What kind of a reality would be formed then without knowing how anything seems like? Would it be possible to get the exact same feelings with only being able to touch? Everything we imagine or even the things we dream of, even the most abstract ones, are related to the real objects in our lives. What kind of images would be constructed then in the mind of a blind person and how she would make relations between those images formed? What would be the affect of the cultural traits for that specific person? How would she produce meanings with connecting them all?
             The reality we live in is constructed in images. "Seeing comes before words. The child looks and recognizes before it can speak.... It is seeing which establishes our place in the surrounding world; we explain that world with words." John Berger says. The images we see are coded and constructed in a way that how we look at them involves certain cultural beliefs, ideas, and patterns of associations. These associations are the products of social life where the shared meanings in the certain culture are important, and certain meanings are given to the certain things through these associations. For example the shared meanings are immediately taught to a child in the process of socialization which results in the becoming of a cultured person; and with these meanings, mental maps are formed that help us to relate different objects to each other. If we didn't have these mental maps that are cultural and shared by that whole society, we'd not be able to make meanings out of an image and also react to that specific image.
             Advertisements use visual signs and images in very influential ways. Ads have a language of their own to which we become accustomed and therefore literate. There are certain meanings attributed to certain images in this literacy and from these attributed meanings, we make associ...