REALLY "CLASSIQUE"?
Sometimes I wonder how it would be to live without being able to see? What kind of a reality would be formed then without knowing how anything seems like? Would it be possible to get the exact same feelings with only being able to touch? Everything we imagine or even the things we dream of, even the most abstract ones, are related to the real objects in our lives. What kind of images would be constructed then in the mind of a blind person and how she would make relations between those images formed? What would be the affect of the cultural traits for that specific person? How would she produce meanings with connecting them all?The reality we live in is constructed in images. "Seeing comes before words. The child looks and recognizes before it can speak.... It is seeing which establishes our place in the surrounding world; we explain that world with words." John Berger says. The images we see are coded and constructed in a way that how we look at them involves certain cultural beliefs, ideas, and patterns of associations. These associations are the products of social life where the shared meanings in the certain culture are important, and certain meanings are given to the certain things through these associations. For example the
Ads in general invite us to make a meaning out of an image, to see the preferred meaning that it likes to tell. The writing of the ad "Le parfum 'CLASSIQUE' de Jean Paul Gaultier" is at the bottom and is in French, explaining that the perfume is a French production. We get affected by the things we see on the billboards, on TV, in the magazines, newspapers etc. In this sense, the idea of sexuality is cleverly used in the ad; also with giving the message that the woman being sexy is in such a pure way, with only being naked. It allows us to undo the language of the ads and differentiate the signifier from the signified. For example "Dolce & Gabbana" uses only the face of a woman having kind of a sexy look towards the audience in bluish shadowed colors in the ad for the perfume named "Light Blue". Ads have a language of their own to which we become accustomed and therefore literate. When I look at some other ads for other perfumes, mostly an image of a woman is used in a perfume ad for women, and an image of a man is used in an ad for men. In iconic signs, the signifier has a photographical likeliness to the signified. For example in a culture where nudeness is not something we have to cover up with cloth, this ad would not say much. The colors of the advertisement are also cleverly chosen. I think that "classique" in this sense shows how the trademark of "Jean Paul" is kind of a cult within all the other perfumes.
Common topics in this essay:
Jean Paul,
Paul Gaultier,
According Willamson,
John Berger,
,
Blue Cerrutisi,
Dolce Gabbana,
Hodge Kress,
jean paul,
white woman,
cultural traits,
visual signs,
signifier signified,
specific product,
perfume bottle,
white woman black,
opposite sex,
signified concept,
jean paul gaultier,
meanings related,
ad jean paul,
specific product envy,
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Acceptance Essays
