Ecommerce, comparison
I believe that the most representative storefront website in the internet is Amazon.com. While Amazon's cosmetic design has been very consistent during all these years, I believe that the key to Amazon's success is no solely based on its technical virtues, but a flexible and innovative business plan. While there are many online bookstores with very well designed online storefronts, these websites are just an extra sales point and not the main source of sales. On the other hand, Amazon's website is their only point of sales, and what many thought was a weakness, actually became its key to success. A website storefront costs a fraction of what it takes to open the equivalent nationwide network of stores, and at the same time, it means that resources can be focused on issues more directly related to customer satisfaction.
* Personalized customer supportJust like Amazon, and internet based operation allows E-bay to gather information about each individual customer with almost 0 cost and customer perturbation. of separate stores nationwide, Amazon's centralized warehouse was able to offer the largest selection of books to all of its customers. With innovations such as "1-Click Ordering", or automatic book selections based on each customer preferences, Amazon also proves that a solid implementation is behind any solid idea. Amazon's web site has always been the usability standard to which other storefronts are gauged. For E-bay, this means that no matter how rare the item, bidders can be reached. Amazon's CEO, Jeff Bezos, not only identified an opportunity where none saw one, but he also had the discipline to give it a solid implementation. Finally, again, just like Amazon. Accessing the store through the internet allowed Amazon to gather information about their customers with almost 0 overhead costs. * No geographical constraintsWhile normal auction houses are specialized and have a small customer base. We should not forget that a great idea needs a great implementation. A website will reduce customer experience to only some pages in a screen. Of course, none of these would matter if the website did not work, or if it was unreliable. By recording what each customer browses, Amazon has the equivalent of an individual marketing survey for each of its customers.
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