Case Study for Strategic Management
Case Study for Strategic Management.In order to analyse Lucent Technological internal environment that deal with strengths and weaknesses ,I should analyse its tangible and intangible resources.Tangible resources which are the assets that can be qualified and observed including finical resources,physical assets and manpower.Intangible resources are resources that are difficult to qualify and include in a balance sheet which often provide the firm with strongest competitive advantage.According to Lucent: Clean Break,Clean Slate?(business week,2000), the firm had a strong brand recognition and very smart people and they are in an extremely robust industry.The CEO of Lucent had his employee's support after he broadcast a speech from Murry Hills headquarters.In 2000 Lucent firm is determined to pull itself a pace with that market and named Jeon King(a founder of Yurine Systems Inc. that has entrepreneurial spirit and vast knowledge
Jeon Kim supported entrepreneurial spirit and had a positive effect on the morale of the employees and managers by regaining their trust and improve their relationship by doing away with the bureaucratic mindset. Moreover the firm loosed its employees trust which represented a big threat to the business. Cross match weaknesses with threats :Lucent lost 2billions in the past 3 months and has had a turnover rate of 20 percent which represent a big threat finacially. If Lucent's firm want to steam the flood of talent and meat its gals ,it needs to start regaining the customer satisfaction and the trust of its employees. The large division was threaten with customer satisfaction because of the decrease in technology. Moreover the Lucent technology was too slow during the past 3 years which lead the opportunity the others companies to take place and compete,which lead the sales decreased dramatically. The business dropped dramatically and the Lucent firm lost 2 billion dollar I revenues in a period of 3 months from just 2 big phone companies that showed purchases of traditional voice equipment . For external environment I will try to identify the opportunities and threats . Moreover the firm has a massive credibility problem with customer and investor which is a big threat to the reputation of the company. lucent's weaknesses:The firm is suffering 20 percent turnover rate that is siphoning off top talent,it has spent 32 billion dollars in stock exchange and cash on some 38 acquisitions ,with few marketing success to show for the buying spree. The money of this carriers was on shaky financial ground which lead Lucent's firm to move into its reserves to cover the bad debts. Opportunities :Lucent is determined to pull itself apace with the market ,this firm is an extremely robust industry. Furthermore lucent's firm was too slow in mastering the industry's switch to data network and on dealing with its business which caused the firm's sales to decrease dramatically.
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Acceptance Essays
