Transcendentalism and emerson
Transcendentalism is a movement that encompasses intricate idealistic and religious ideas. Ralph Waldo Emerson is a writer who truly believed in the ideas of transcendentalism and communicated these ideas through his writings and lectures. He believed in a direct relationship between man and God, as well as a relationship between man and nature. Emerson also believed in an American epistemology, and uses transcendentalism to define this new way of thinking. Fast-forward almost two-thousand years to today. It is a time where society values mass-production and commercialization, something Emerson would be opposed to. The SUV is an example which encompasses this well. In several ways, Emerson's ideas of self-reliance and transcendentalism have been interpreted into ad-campa
A middle-man, such as a preacher, was not needed to find God because of the direct relationship he believed in. This notion is completely opposite from what Emerson believed in because of how commercialized it is. Car corporations have us believing that the "American way of life" includes driving an SUV, amongst various other things. In Emerson's essay, Nature, man and nature share a unique relationship. Each is needed to appreciate the other, but he makes the point that man enjoys the upper hand over nature. The advertisement portrays the SUV to be able to produce a relationship with nature that a person may not have without the SUV. It is ironic, though, that his thoughts and beliefs are being used to promote a giant mass-produced piece of metal, something he never would have agreed with. In this advertisement, the SUV is shown to have brought these people to the top of the mountains in order to enjoy the environment. The SUV is acting as the middle-man which Emerson so thoroughly did not believe in. With the SUV on top of the mountains in the advertisement, it is proving Emerson's point of how man shows his power over nature; the people have driven the SUV to the top and have conquered the mountain. Emerson believed greatly that God could be found through one's own self. This is clearly stated in the last paragraph of the essay:The kingdom of man over nature, which cometh not with observation,--a dominion such as now is beyond his dream of God,--he shall enter without more wonder than the blind man feels who is gradually restored to perfect sight. As in American Scholar, Emerson uses transcendentalism to define an American way of thinking. Emerson's thinking and use of self-reliance are used greatly in society today. Instead of thinking for ourselves, we are being told what to think and what to want by these major corporations.
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