Advertising is Bad
"Advertising is the dream life of culture. It dominates the cultural space in contemporary society, blocking alternate visions. With media globalisation, Australia's cultural identity is under threat." Discuss Australia's cultural identity is under threat. Our nation like many others is growing into a more Americanised society, many of our nations national icons like Arnotts, Holden and Vegemite have been bought out by international corporations. Major multinational companies like Nike, Coca cola and Macdonald's use national ideals to sell their products to people in countries all over the world not just Australia. Hosting the Olympics will be a major turning point for our nation, with the influx of world wide sponsors trying to get a piece of the pie, this could have a huge influence on the next generation of Australians. The cultural identity has a lot to do with the way people from other countries view our nation and most people who have not been to Australia see us as farmers who ride Kangaroos instead of driving cars. The majority of the world's wealth is owned by multinational corporations and this makes it harder for the smaller businesses to get established because bigger companies can afford to sell their produ
It is the biggest sporting event in the world and companies all want to advertise that they have a part in the Olympics because it would mean such great exposure for their brand. The centenary of federation celebrations will also have an influence on the youth because we presume that the education system will attempt to teach children about the early years of white settlement and the beginning of the first government. It will also be great exposure for Australia and if the people of other countries come to Sydney and say how great a place it is then the way we are perceived internationally will change. Australia's identity will not change overnight because older members of the community are less willing to change but the next generation will not view it as change because it is how they grew up. The corporations can afford to buy the icons of Australia and then continue to sell them as though they are still Australian. If the youth are taught about the early years then maybe they will develop a sense of national pride (like the Americans) and if this is so then the cultural identity will be secured because the youth will all know about the nation and care for the country. Technology is really starting to pick up and with the Internet making it possible to be talking to people on the other side of the planet so the whole world is facing the same problem that we are. The cultural identity of Australia is under threat as a result of many different factors. The multinational companies, rather then selling the dreams of the company sell the dreams of the consumers while they make their products in third world countries where the labour costs are much lower then anywhere else. This will completely change after the Olympics because of the exposure we will receive. Rather then establishing an image of their own the major players buy our national icons and then stop making them in Australia because they can make them cheaper overseas. The cultural identity of Australia and all countries is ever changing because the world is changing. Our cultural identity is under threat but it will all depend on the children who are under the age of ten because they have grown up in a technically advanced society. The way Australia is advertised will set the standard for our identity for years to come because the youth are easier to influence.
Common topics in this essay:
Hosting Olympics,
Stone Age,
,
Discuss Australia's,
Centenary Federation,
cultural identity,
Nike Coca,
Holden Vegemite,
Australia America,
Australia Olympics,
people countries,
australia's cultural,
cultural identity threat,
australia's cultural identity,
identity threat,
cultural identity australia,
national icons,
australia people,
multinational companies,
people countries view,
countries view,
hosting olympics major,
ride kangaroos,
identity australia,
|
Acceptance Essays
