Oops! Did she do it again?

In conclusion, in the essay, Hunger as an Ideology, the author talks about how advertisements make us want to feel, look, and act a certain way. 104) The engineers that “draw” the commercials make a “map” that with the naked eye seems real, but then “frays and disintegrates” by Spears having a provocative attitude that makes the consumer feel sassy. For now, the Pepsi-Cola Company will keep making extravagant commercials with Spears, and the public will still envy her lifestyle. In the Pepsi-Cola commercials, Spears achieves those three things. As Hunger as an Ideology states, “…these are just images, not ‘real life’…” (p. When seeing Spears in the commercials and advertisements, it gives the consumer the idea that by simply drinking Pepsi, it will make them look glamorous and thin. When seeing the various commercials and advertisements, the Pepsi-Cola Company wants the consumer to feel sassy. aphs to be placed in magazines and billboards for advertisements. In this case, the Pepsi-Cola Company wants the consumer to act like Spears. It doesn’t even matter what the product tastes like as long as the consumer has this drink in their hand to have the glamorous and thin image of Spears. Therefore, when drinking Pepsi, it will make you act like Spears. This theory is proven by Britney Spears in her Pepsi-Cola commercials. In Pepsi-Cola commercials Spears has that sassy look of she can get anything she wants when she has a Pepsi in her hand. The consumers now want to go drink a Pepsi and feel sassy.