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Williamson begins his article by trying to build his credibility. He explains the impact that the University of North Carolina had on his life. He discusses his experience as a scorekeeper, operating a manual scoreboard when Michael Jordan played for the team. He also speaks of his admiration for Tar Heel’s former coach, Dean Smith. He informs the reader that he is a writer of a mag
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Williamson mentions the trademarks that are being placed in college arenas, billion dollar deals with broadcast companies, million dollar roads built just for donors to exit after a game, and million dollar contracts to endorse a company’s gear . Students are not guaranteed an athletic career and are not guaranteed a college career. When this rule was to changed to an annual renewable scholarship, coaches were able to remove any player from their team that they felt were not good enough. ” This evokes sympathy from the audience.
Williamson uses many appeals in his article. Williamson proves to his audience that he is an expert on this topic, showing his authority to write on the subject. These facts have nothing to do with the students or the faculty, but the universities. College athletic sports are using money to gain recognition rather than focusing on the sport itself.
Athletic scholarships were based on a grant in aid system. If athletes did not continue their sports career in college and received a scholarship, they were entitled to keep their scholarship. This gives an example of an ethical appeal.
Williamson ends his argument by suggesting that college athletics is constantly changing.
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