Starbucks and Green Mountain Coffee have been one of the leaders in coffee in the specialty coffee industry. Both companies have successfully created a Website using information technology and have used e-commerce strategies to help their business.
             Starbucks is one of the leading retailer, roaster and brand of specialty coffee in the world. The very name Starbucks is practically synonymous with coffee. Like many retailing companies, Starbucks launched a website in order to be able to better serve its customers and utilize Internet technology to keep up with the changing face of globalization. Many loyal customer visit the Starbucks website, www.starbucks.com, to learn information about the art of brewing and roasting coffee, to buy coffee products and gifts. The website also offers services such as the "Starbucks Taste Matcher", which interactively recommends specific coffee roasts and blends according to the customers preferences.
             Green Mountain Coffee is a leader in the specialty coffee industry. They offer over 100 coffee selections including estate, certified organic, fair trade, signature blends and flavored coffees that it sells under the Green Mountain Coffee Roaster and Newman's own organic brands. The company operates a direct mail business and an e-commerce website, www.greenmountaincoffee.com.
             Both the Starbucks website and Green Mountain website have tabs with multiple links which, when clicked, lead the browsers to different pages of interest. Starbuck's website has a tab entitled "Our Coffees" which list the names and descriptions of different types of coffee offered by Starbucks and places each coffee into a category of mild, smooth, or bold. This feature caters to the Starbucks customers who wish to search for a particular type of coffee, which caters to their particular taste. Under this same tab, there is a link that enables the
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