Starbucks and Green Mountain Coffee
Starbucks and Green Mountain Coffee have been one of the leaders in coffee in the specialty coffee industry. Both companies have successfully created a Website using information technology and have used e-commerce strategies to help their business. Starbucks is one of the leading retailer, roaster and brand of specialty coffee in the world. The very name Starbucks is practically synonymous with coffee. Like many retailing companies, Starbucks launched a website in order to be able to better serve its customers and utilize Internet technology to keep up with the changing face of globalization. Many loyal customer visit the Starbucks website, www.starbucks.com, to learn information about the art of brewing and roasting coffee, to buy coffee products and gifts. The website also offers services such as the "Starbucks Taste Matcher", which interactively recommends specific coffee roasts and blends according to the customers preferences. Green Mountain Coffee is a leader in the specialty coffee industry. They offer over 100 coffee selections including estate, certified organic, fair trade, signature blends and flavored coffees that it sells under the Green Mountain Coffee Roaster a
To be certain, both companies seem to be doing a remarkable job thus far. The Starbucks website offers answers to frequently asked questions under the "About Us" tab. The purchasing of products on both sites are made simple by information technology because all the consumer has to do is to select a product, provide a name, credit card number, and address and the product will be shipped within 2 weeks. Under "Gifts and Samplers" the Green Mountain site offers Coffee Samplers and Gift Baskets all available for purchase. There is even a feature where the consumer can have Green Mountain coffee delivered right to their door. Finally, to cater to the whims of business men and women and corporations, the website even offers a feature for delivery of Starbucks coffee to offices. This feature caters to the Starbucks customers who wish to search for a particular type of coffee, which caters to their particular taste. The categories listed and displayed were Desserts & Food, Brewers & Grinders, Cups, Mugs & Tumblers, Home, Kitchen & Garden, Brewing Accessories, and Items of Origin. There is a tab entitled "Our Stores" which enables the customer to find the nearest Starbucks. However, Starbucks appears to be more of a universal chain. Information technology is well utilized because consumers can search for coffees and products, which are suited to their whims and then subsequently purchase them, all without leaving the comforts of their home or office. Under the tab "Our Coffees" they display Exotic Origin, Fair Trade & Organic, Signature Collection, Newman's Own Organics, and Single Cup Coffee & Tea. The Green Mountain website enables consumers to purchase many different kinds of coffee, desserts, gifts and accessories, as well as sign up for personal Green Mountain account.
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