Marketing Plan (Nextel)

             At Nextel Communications we deliver quality cellular services and products to the local and national retail market. All of our cellular phones are manufactured by Motorola. Our cellular service differs from competitors. Other cellular phone companies share each others towers and charge roaming fees. Nextel works off of our own nationwide digital network. Basically we own all of our towers that send out signals. This eliminates charging roaming fees to our customers and eliminates hassles of receiving service. Not only is our cellular service one of the best in today's society, we have a patented statewide 2-way radio built in every phone. This radio function will connect anyone with a Nextel phone to another Nextel phone statewide. This eliminates charges of cellular minutes between two Nextel phones.
             Our target market will be all large businesses and any corporations. We realize that the consumer market is made of many more buyers and potential clients. However, we feel that if we properly distribute our product to all major businesses nationwide, we will have a stronger client base and the corporate level of businessmen will sell our product by word of mouth. Our plan is this; we will market our product competitively with our outside sales teams. Our outside sales teams will be located in a corporate office buildings located in every major city nationwide. These teams will then cold call, travel to businesses, and demonstrate Nextel Service to as many companies as possible. When a company is signed on with our service they will be assigned a Nextel representative who will be in charge of their account. This representative will be in charge of answering any questions, changing equipment, or changing rate plans for the business. Nextel will also have an 800 number where anyone can receive information about service, pay bills over the phone, or receive any customer service that is needed. Our goal is to change every compan...

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