The Effects of Media: A Brainwashed Society
The Effects of Media: A Brainwashed SocietyThere is a power that the media holds that goes unnoticed by many people. Only 12% of the public thinks that media influences them (Johnston). Media should not have the power to set the standards for society because it influences our sense of appropriate expectations, it creates ideals for love and lifestyles, and it can expand or constrain our dreams for opportunity and self-actualization in people of all ages. Everyone has expectations in life. Where do these come from? Some are from friends, family, or self, but mostly they are from media. The power of media can influence family life, our youth culture, and how we view a man's or woman's role in society. Advertising can affect the relationship between children and their parents. Some advertising tries to influence the buying patterns of parents by linking love and guilt with the purchase of products. When a child is mad at a parent, a gift from the parent might make them happy again. Some parents feel that they can buy their child's affection. Children have also become very status conscious and are aware of brand-name items. As time passes it keeps happening at younger ages. Kids want other kids to like them and appearance
Parents need to take practical steps to make sure that they-and not the television-are influencing their child. A recent study found that parents spend 40 percent less time with their children than their parents did. So who is setting this standard for the 'perfect' body? Most men seem to enjoy these fake images of models and actresses that they see in magazines, television and the movies. Every day, messages and images from the media-messages about how to behave, what choices to make, and what to think, bombard children. Beer commercials are always set up to be appealing for men. There is a power here that goes unnoticed by many people, but hopefully many can tear down the wall. This wall of media should be destroyed because it sets limits on a person's potential and it is not a healthy way to live life. Models in magazines and product ads have been airbrushed to make the women more appealing. Since its not interactive, children get the message that they can just sit and be entertained. Television can influence children's beliefs about the gender appropriateness of occupations and their own career goals. Media can influence our sense of appropriate expectations, it creates ideals for love and lifestyles, and it can expand or constrain our dreams for opportunity and self-actualization in people of all ages. Many women in today's world have a low self-esteem caused by the image of a "perfect woman" broadcasted in the media. It is true that people want to see beautiful people. Media has provided society with a mold of how people of different genders should be and act. Children are not engaging in their own skills, imagination or fantasy, because they're getting their entertainment passively from a television screen.
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