Advertisement Techniques
An average American spends fifteen hours per week watching television. During that time, viewers are exposed to countless number of advertisements. Although not everyone is affected by all advertisements, each one of us is bound to become a “sucker” to advertisements sometime in our life. Billions of dollars are spent by American business in creating, running, testing, and measuring advertising effectiveness. American businesses utilize various advertising techniques to manipulate consumers to purchase their products. One essential element of advertising techniques is capturing the viewers’ attention and making them remember the product after watching the commercial. Without accomplishing these tasks, the commercial is useless regardless of the quality of the product. One way of obtaining viewers’ attention is to arouse their curiosity at the beginning of the commercial. For instance, a Powerade commercial had a football player painting his fingernails in a locker room before a game. The scene may seem peculiar to most viewers. The image intrigues viewers and leads them to keep watching the commercial. Slogans in commercials help viewers remember the products. Nike is one such commercial that has generated m . . .
They focus on how their products can solve viewers’ problems. Companies also utilize the status of celebrities and titles of professionals to convince consumers that their products are worth purchasing. By having a popular band in the commercial, Burger King must be attracting numerous viewers. The reason for their success is the consumers who buy into advertising tactics. After all, the consumers will be the ones to determine the effectiveness of the commercials. The desire is so commanding that they are willing to try anything to achieve it. During soap opera hours, commercials of household items such as dish detergents and toothpaste target housewives. There may be very little difference between a company’s product and its competitors'. In the commercial, the band originally said they do not do commercials. The implied message was that if the Backstreetboys was willing to do something that they did not want to do to have whoppers, then these whoppers must taste extremely delicious. For example, if a doctor in John Hopkins said that Vioxx is effective in treating arthritis, then arthritis patients who saw the commercial would try the medicine. No one has discovered a magic secret that will ensure a winning advertisement every time. Some are willing to believe that the products being advertised hold the answers to their quests. Images presented on television and magazines manipulate consumers by appealing to their desires. Eating the product might even make them want to get up in the morning to go to school.
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Acceptance Essays
