The economy as we know it today has gone through immense changes during the hundreds of years it exists. From the early forms of barter in the Stone Age to first attempts of mass production in the time of the industrial revolution and to e-commerce and emotional marketing in the 21st century, the world has seen many different ways of producing and selling goods.
             As man has made so many inventions and improvements to products and machines to make life easier, our demands and wishes also changed throughout the years. This development is visible in our standard of living and in our consumer behavior. We are used to a lot of amenities that were unknown to people in the 18th and 19th century.
             While they had to deal with problems like supporting the family and staying healthy in order to keep their jobs, we live today in a secure society with totally different needs and wishes.
             On the other hand history is repeating itself in many either visible or invisible ways. Although life today is different from life during the industrial revolution there are also similarities that can be noticed.
             By analyzing marketing measures used in the different periods I will try to show the development of marketing in the society in the 18th century and today and give an outlook on the future.
             "The Buying and Selling of Dreams" by Lane Jennings
             (Article on the book "The Dream Society" by Rolf Jensen, McGraw-Hill, 1999)
             According to Rolf Jensen, director of the Copenhagen Institute for Future Studies and author of the book, The Dream Society, "the future of business lies not in selling products but in selling dreams and emotions". Because of these considerations a new form of marketing was created: Emotional Marketing.
             He profiles six emotional markets: the market for Adventures, for Love, Friendship and Togetherness, the market for Care, the Who-Am-I-market, the Peace of Mind market and the Conviction market.
             C...