Marketing Measures in the Times of the Industrial Revolution
The economy as we know it today has gone through immense changes during the hundreds of years it exists. From the early forms of barter in the Stone Age to first attempts of mass production in the time of the industrial revolution and to e-commerce and emotional marketing in the 21st century, the world has seen many different ways of producing and selling goods.As man has made so many inventions and improvements to products and machines to make life easier, our demands and wishes also changed throughout the years. This development is visible in our standard of living and in our consumer behavior. We are used to a lot of amenities that were unknown to people in the 18th and 19th century.While they had to deal with problems like supporting the family and staying healthy in order to keep their jobs, we live today in a secure society with totally different needs and wishes.On the other hand history is repeating itself in many either visible or invisible ways. Although life today is different from life during the industrial revolution there are also similarities that can be noticed.By analyzing marketing measures used in the different periods I will try to show the development of marketing in the society
That meant fewer competitors in a region and because of a large loyalty every merchant had his regular customers; there was still no need for price policies, advertisements or other marketing instruments. 000 the starting point was set for big budget advertisement campaigns. began its advertisement for Ivory Soap with an unprecedented budget of $ 11. His "Etruria works" were well known for quality pottery and he realized in a short period of time that the success of a product comes from the best production methods and a first-class labor force. With a rapid increase of capital "the number of people with incomes more than sufficient to cover the primary needs of life" (Ashton, p. Nobody could rest on his laurels, as the consumer had a choice now what to buy. Overall one can say that there will be once again a change and this time towards campaigns stressing the quality of the product and the excellence of customer service. In my opinion it will first be increasing in the next years as the products offered on the market become more and more exchangeable and can only be distinguished from each other by their stories and statements (see 3. There were more people and more people with money to spend on goods produced by new companies and therefore the supply and demand was regulating itself in these days. Because of these considerations a new form of marketing was created: Emotional Marketing. At the turning point of the graph companies will be concentrating more on retaining customers than on acquiring new ones, because customer retention is much less cost intensive and on the other hand consumers will be less likely to try new brands.
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