Effect of Question Wording
Subjects were given a drawing of a car crash to observe. Then the drawing was taken away and the subjects were given a question pertaining to the speed of the crash. There were two different questions distributed to the subjects. One question was written with no bias or special wording, while the other question had a bias and special wording. The hypothesis was that the question bias would effect the response of the subject. Also, the hypothesis suggests that the wording will have different amounts of influence on males and females. It was found that the results match the hypothesis in that the wording of the question had changed the response. Also, gender plays a role in the amount of influence the biased question has. These results have also been confirmed by other studies. This information can be used to evaluate propaganda techniques used by the media and elsewhere.Effect of Question Wording on Response The study of the wording of a question is useful to evaluate influential tactics; especially employed by the media. The relationship of question wording to response is becoming more evident to psychologists. Many investigators have confirmed that slight changes in the way questions are worded can have significan
Procedure Once the subject consented they were given directions for the experiment. 33333333Median 50 57Mode 40 70Range 55 45Table 2Average Male and Female Responses Control ExperimentalMale 55. Chomsky (1988) states that the media uses systematic propaganda in order to fulfill its role, and not only does the media know the effects of question wording it regularly uses them to employ their agenda. The views in this paper are of the author only and not of Northville High School. Also, the hypothesis suggests that the wording will have different amounts of influence on males and females. Kalton and Schuman stated that gender could be a factor that effects the strength of the question bias. This study tested question wording on yes/no questions. It shows us that there is more certainty in the experimental group then in the control group. The time the subjects were able to look at the drawing was held constant at twenty seconds. The mode speed for the control group was 40 mph. People can use these tactics to show inaccurate results. Kalton and Schuman concluded that by adding only one argument in the question the respondent answered biased towards that argument. By choosing the question from a box, which contained equal amounts of control and experimental questions (see Appendix), random assignment was ensured. They also show that there are many factors that change the ability of question wording to effect the response.
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