Gender Bias
Gender biases have existed in society for a great number of years. Whether the biases demonstrated are accidental or not does not matter, it is the fact that they still exist in such great number. Toy companies' products were observed in order to see how much these companies contribute to gender inequality. I researched three toys in the boys' section of an anonymous store. The first toy a came across was a Spiderman figurine. The box was covered with webs and a picture of the Spiderman character from the movie. There was a clear cover over Spiderman, so the entire figurine could be seen. I next came to a whiffle ball and bat. The bat and ball were the classic yellow and white. The cardboard cover is where bias feelings were shown. The cover had two young boys enjoying there ball and bat. I feel that sales would be the same, if not greater, if there were a female and a male on the cover. This would create greater interest for young girls.
Though not always blatant, gender biases are still prevalent throughout the toy stores. Even though the color of the football could have been classified as feminine, bright orange, the manufacturers made no attempt to draw female attention to this product. Purple is definitely the theme to this toy. The words on the cover did not have a bias towards either sex, yet the toy was found in a primarily female section. The "My Little Pony Collection" was the next stop. I wanted to see if I could find a girl on a cover of a toy primarily aimed at young boys. It also does not help when the cover only shows girls, and the girls shown are brushing the mane of a pony. The difference here is that there was a little boy and girl on the cover. The box also contains the accessories that Barbie comes with. I always believed that horses were fascinating to both sexes, yet these pink and purple horses tend to stand out to little girls.
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